For entertainment executives working in TV production, acquisition, distribution, financing, or talent representation, demand data is a valuable tool to make more informed content decisions. By providing insight into audience preferences and behavior, demand data can help executives evaluate potential content or distribution deals, identify new opportunities for growth, and assess the value of individual titles or entire libraries.
Using the example of "Manifest", we can see how demand data can inform various strategic decisions:
1. Content Valuation: Parrot Analytics' content valuation system can leverage demand data to assess the economic value of any title to any platform in any region. By quantifying marginal revenue contribution and the ability to drive engagement, content valuation can help executives determine how much to spend on content and what types of titles to prioritize.
2. Acquisition and Distribution Decisions: By examining the demand profile of "Manifest" and its peak audiences across various global markets, executives involved in acquisition or distribution can evaluate the suitability of the show for different territories and platforms. Specific insights like the show's travelability and reach can guide decisions around regional and international distribution.
3. Programming Decisions: By analyzing audience trends, executives involved in programming can decide what types of content, release strategies, and marketing campaigns to pursue. As an example, demand data shows a 59.1% increase in demand for "Manifest" over the last 30 days, which may inform programming decisions such as adjusting content to cater to specific audience tastes or striking partnerships with complementary content producers.
4. Franchise Development: Demand data can provide insights into a show's spin-off potential (franchisability). In this case, "Manifest" exhibits an outstanding ability to be monetized for spin-offs or franchises, which may encourage executives to explore opportunities for expansion.
5. Subscriber Retention and Acquisition: Executives involved in subscriber acquisition or retention can utilize demand data to make strategic decisions around what titles to focus on. Additionally, the list of shows that "Manifest" fans also like could inform recommendations, leading to higher engagement and retention.
Overall, demand data can assist executives in making more strategic and informed content, acquisition, distribution, and programming decisions. By leveraging insights into audience behavior and trends, entertainment professionals can increase the likelihood that their offerings appeal to audiences, generate revenue, and create long-term value.
