As a TV executive, you can use demand data to make informed content, acquisition, distribution, and programming decisions. Parrot Analytics' content valuation system uses demand data to evaluate the dollar value contribution of any title to any platform in any region. Let us analyze how demand data for "Married ... With Children" in Canada for October 2023 can be used by TV executives to make such decisions.
Firstly, executives can use the demand data to calculate the show's economic worth to the platform. By using demand data, they can estimate the platform-specific marginal revenue contribution and the title's ability to drive engagement across the rest of the catalog. Parrot Analytics' content valuation system enables executives to quantify how much to spend on content.
Additionally, executives can assess how the show is performing as an acquisition-driving or churn-reducing title. They can calculate how much of the show's value is driven by a particular star and estimate the cannibalization of audiences if the title is available on multiple services. Using demand data, executives can assess the value of exclusivity and calculate the ROI a specific title will bring to any given platform.
Demand data also helps executives to make informed acquisition decisions. By analyzing taste clusters, executives can determine the best talent and brand they should partner with to expand their audience, the type of content offering opportunities for acquisition or production, and the best way to release and price the content.
Demand data also plays a significant role in distribution decisions. By analyzing the travelability of the show, executives can determine the markets where the show is most in-demand, and decide which platforms to target for distribution. They can also use demand data to assess the value of their content to another streaming platform. The show's performance across global and local markets can also enable executives to make strategic content decisions.
Demand data also provides insight into the most popular genres and formats in the market and helps to identify whitespace opportunities for content production and acquisition. It also uncovers under-monetized titles that have the potential to gain more traction on the platforms.
Finally, executives can use demand data to improve their programming decisions by assessing subscriber retention and acquisition. Using demand data, executives can determine which titles to buy if they want to keep their current audience happy and what titles to acquire to grow their audience.
In summary, demand data can inform decisions around content valuation, acquisition, distribution, programming, and supply. TV executives can leverage Parrot Analytics' content valuation system to quantify the value of their content, optimize release strategies, and improve subscriber acquisition and retention. Using the example of "Married...With Children," executives can apply demand data insights to a particular show or series or more broadly analyze the demand for a genre or format, depending on their needs.
