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Unlocking the Value of Married ... With Children: How Demand Data Impacts Strategic Content Decisions

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Parrot Analytics Insights - January 2024

If you are an entertainment executive wondering about the performance of "Married ... With Children", let us provide you with some insights. Based on the analysis of audience demand from Parrot Analytics, we can identify how this information can help you make more informed content decisions, distribution, programming, or acquisition decisions.

Firstly, demand data can help you estimate the content valuation of a show with more accuracy. Using 30-day demand data rather than 90-day demand data, we can see that "Married ... With Children" has a demand that is 5.2 times higher than the average show in Canada, indicating that this show has a high value for you to consider. Furthermore, the show peaked at 7.6 times the average show in the last 30 days, indicating an increased value over time.

Secondly, demand data can help you make informed decisions on the TV genre and niche category to focus on. In this case, "Married ... With Children" has a percentile ranking of 97.4% in the family category, indicating that this genre is resonating well with audiences in Canada. Additionally, studying top fans for the show can identify potential new demographic opportunities.

Thirdly, demand data can inform decisions regarding distribution and programming strategies. Examining the top global markets where the show has the most audience demand, it is so evident that its home market, the United States, has demand that is outstanding in comparison to other countries. In the Netherlands, "Married ... With Children" also has relatively good demand. By leveraging this information, international SVOD players can identify the most promising markets for acquiring or distributing this content.

Fourthly, demand data can provide insight on a show's momentum, which measures its pace of growth. The momentum of "Married ... With Children" is good and has increased by 4.8% over the last 30 days, indicating potential future growth opportunities.

Finally, demand data can reveal the longevity potential of a show. In this case, audience demand has been maintained over time, indicating robust audience retention. For instance, "Married ... With Children" maintains 46% of its demand in the United States and good demand globally suggesting continued value for acquisitions or further spin-offs.

In summary, a comprehensive demand data analysis builds confidence in strategic business decisions. Business leaders can use demand data to assess the value of potential new or existing partnerships, evaluate the popularity of different genres and sub-genres, and consider which shows have the most potential for top-line and bottom-line growth.

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