If you're an entertainment executive, you could benefit greatly from using demand data to inform your content decisions. Consider the recent example of "Monster: The Jeffrey Dahmer Story" in Canada in October 2023. One of the first things that demand data can tell you is how popular your show is relative to other titles in the market. In this case, "Monster: The Jeffrey Dahmer Story" had 2.1 times the audience demand of the average show in Canada over the last 30 days, indicating a good level of demand.
You could also use demand data to understand how your show is doing in comparison to others in its genre. "Monster: The Jeffrey Dahmer Story" ranked at the 97.0th percentile in the true-crime genre in Canada, meaning it had higher demand than 97.0% of all true-crime titles in the country. Additionally, you could use demand data to see how your show is performing relative to your own expectations. Unfortunately, demand for "Monster: The Jeffrey Dahmer Story" has been decreasing recently in Canada, with a drop in rank by 118 spots during October.
However, you can use demand data to identify what your audience likes and target similar shows. For instance, fans of "Monster: The Jeffrey Dahmer Story" also like "Stranger Things", "Money Heist (La Casa De Papel)", "The Witcher", and other titles. You could also use demand data to inform your content acquisition decisions. The demand for "Monster: The Jeffrey Dahmer Story" in Canada was 32% of the demand in its country of origin, the United States, indicating its potential success in other markets as well.
Demand data can help you make more informed content acquisition and distribution decisions as well. For instance, you could use demand data to find which platforms and networks you should target for distribution of your content, or assess the value of exclusivity. You could also get insight on optimal release strategies and pricing based on audience demand.
Finally, you could use demand data to understand the long-term potential of your content. For example, "Monster: The Jeffrey Dahmer Story" has good longevity, meaning that audience demand is maintained over time. And if you're looking to monetize IP through spin-offs and franchises, demand data can help you determine which of your shows have good franchisability.
All in all, demand data is a powerful tool that can help entertainment executives make more informed content decisions. In the case of "Monster: The Jeffrey Dahmer Story", it provided insight into audience demand levels, the show's popularity within its genre, the potential for success in global markets, and more. By leveraging demand data, entertainment executives can save on costs while delivering the content that their audiences crave.
