If you are an entertainment executive, understanding the demand data of a TV show like "Monster: The Jeffrey Dahmer Story" could inform your content, acquisition, distribution, and programming decisions. Firstly, demand data provides information on the popularity of a show in a given market. Based on the 2.3 times audience demand of the show in Canada over the last 30 days, we can conclude that "Monster: The Jeffrey Dahmer Story" is a popular show. Additionally, content valuation models could be used to calculate the dollar value contribution of the title to any platform in any region. By understanding the dollar value of a show, executives can determine how much to spend on content, assess a TV series' ability to drive subscriptions, mitigate churn, and estimate the value of exclusivity.
Secondly, demand data enables executives to identify the best content to acquire or produce. By understanding which TV shows are popular in certain markets, executives can make informed decisions regarding supply and demand. For instance, travelability, one of the six dimensions of the Parrot Pulse which measures international demand for a show relative to its home market, suggests that "Monster: The Jeffrey Dahmer Story" has good travelability. Based on this data, executives could potentially use the show to support global SVOD expansion.
Thirdly, understanding demand data can help executives make informed decisions about retention and acquisition of subscribers. For instance, executives might wonder which TV show to acquire if they want to grow their audience or keep their current audience happy. Based on the show's metadata, we can conclude that audiences liking "Monster: The Jeffrey Dahmer Story" also enjoy watching "House Of The Dragon", "Money Heist (La Casa De Papel)", "Rick And Morty", "The Witcher", "The Sandman", "The Lord Of The Rings: The Rings Of Power", "The Last Of Us", "Jujutsu Kaisen (呪術廻戦)", and "Halo." Knowing this, executives can use demand data to make informed decisions on which show to acquire or produce and retain subscribers.
Fourthly, demand data can be used to inform marketing decisions. By understanding audience demand for a TV show on an international scale, executives can optimize their marketing campaigns ahead of premieres, making sure their content is seen by the right audience on their platform. Affinity analysis, which determines the talent, brand, or TV show that could help executive's content expand audience, could also generate insights for pre-release campaigns.
Finally, demand data enables executives to compare their content against other titles available in the market. Based on how "Monster: The Jeffrey Dahmer Story" compares to the average TV show in Canada for the last 30 days and the top 10 global markets over the same period, executives can benchmark and make informed content decisions.
