If you're an entertainment executive, you're faced with many complex decisions every day – ranging from content acquisition to distribution, programming, and more. Parrot Analytics provides executives with demand data for an accurate measure of their content's popularity.
In the case of "Moonshiners," we've gathered valuable demand data insights that could help OTT platforms, TV series financing companies, talent agencies, and content distributors in their decision-making process. For instance, the show has a hysterical connection with viewers in Canada in the last 30 days, 3.7 times more than average in the market. Notably, 8.6% of all the TV shows have the level of demand achieved by "Moonshiners" in Canada last month.
Entertainment executives who want to know how much a title is worth to their platform can leverage Parrot Analytics' content valuation system to quantify the value of the show. The system is based on demand data and gives you an insight into the monetary value of a series, assesses its exclusivity, and determines how much investment to make.
For example, the audience demand figures show that "Moonshiners" has good travelability. Thus, it could be exploited strategically for global expansion, and at a better price, compared to other TV shows with low travelability. "Moonshiners" has also held up well over the years, sustaining long-term audience demand. The strong demand for this title could help OTT platforms and TV production companies in acquiring it.
In terms of programming and distribution, "Moonshiners" audience demand data can be used to determine the most effective release strategy and pricing. The show has enjoyed good demand recently, and data points towards significant growth over the last 30 days. By leveraging this popularity and momentum, content providers and TV networks can establish strategic release plans and price it according to its demand.
Demand data can also help with audience acquisition and retention efforts. By understanding what shows audiences are interested in, executives can make informed choices when programming their platform, keeping their current customers happy while attracting new ones. "Moonshiners" has been hugely popular in key global markets like the US and ranked 2nd in Romania, outperforming the demand of the average TV show in each market. Therefore, it can be leveraged to expand customer base for those OTT platforms that operate in those regions.
In conclusion, "Moonshiners" is a great case study that demonstrates how TV executives can leverage demand data to make informed decisions. Entertainment companies that use these insights for their decisions can expect to optimize pricing, creative choices, and eventually increase customer satisfaction and business growth.
