As an entertainment executive working at an OTT platform or any other relevant organization, utilizing demand data can assist you in making more informed content decisions and programming decisions. Let's use the example of "One Piece," which had excellent demand in Canada in November 2023, as an example of how to utilize this information.
First, demand data can be used to determine the worth of a series or movie by understanding how much value it brings to the platform in any specific region. Parrot Analytics' content valuation system is based on demand data and can help answer questions such as, "how much is my series worth?" and "what is the baseline value of a title?"
In the case of "One Piece," demand data can assist in crucial acquisition decisions. You can use these insights to determine whether to acquire the show, what price to pay, and how it is performing, among other things.
Additionally, you can use demand data to assess how well a series is holding up over time. For example, demand data can be used to assess the longevity of a series by measuring its audience demand over time, as well as how well this demand has been maintained. As attention spans among viewers continue to decrease, it is vital to have an understanding of how well a show will perform after the hype dies down.
Furthermore, demand data can be valuable in understanding audience preferences in specific markets or genres, helping you make content distribution decisions. For instance, "One Piece's" popularity has risen acutely in November in Canada, and those insights may be useful in determining where and how to distribute a similar show or content.
Finally, demand data can help you to comprehend the cultural zeitgeist of a show or series. Understanding its momentum, such as looking at the pace of growth, and where it ranks among other popular content can provide valuable insights into its performance.
In conclusion, demand data can provide an excellent tool to help you make informed programming and content decisions. There are a variety of ways you can use it, including assessing content valuation, acquisition decisions, measuring longevity, understanding audience preferences, and comprehending the overall cultural zeitgeist.
