Entertainment executives in various industries can use Parrot Analytics' demand data to make more informed content acquisition, distribution, programming, and content valuation decisions. Taking the example of "One Piece" in July 2023 in Canada, let's explore how demand data can be useful to these executives.
Content valuation uses demand data to assess the worth of a series, and this is one of the most critical areas where demand data comes into play. In the case of One Piece, it has 17.1 times the audience demand of the average show in Canada, and only 2.7% of all TV shows have this level of demand. The show's peak rank at #8 in Canada, and it dropped in rank by 6 spots in July. These insights can provide a rough estimate of the show's worth to a platform, showcasing its demand and popularity with Canadian viewers.
Further, demand data enables executives to understand audience trends that can impact their decision-making process. For example, to decide if a show has spin-off potential and its franchisability, executives can use Parrot Pulse, which measures a show's global performance across six dimensions, including travelability, longevity, momentum, and other metrics. According to Parrot Pulse, "One Piece" has exceptional franchisability and reach, indicating its spin-off potential and wide audience appeal.
Demand data also plays a vital role in acquisition decisions, helping content distributors assess the appeal of shows in specific regions and evaluating audience preferences. For instance, if an SVOD platform wants to expand globally and specific titles should be added to the library, the platform could benefit by analyzing the top 10 global markets where One Piece is most in-demand. This show outperformed the demand of the average TV show in each of these markets, including the United States, Japan, France, Philippines, Brazil, Germany, Canada, India, and the UK. This offers insight into what genres or types of shows resonate with these audiences, ultimately creating a useful guide to investing in future content.
Furthermore, demand data can help executives make more informed decisions regarding programming and release strategies. For instance, the One Piece experienced a significant spike concerning audience demand in late July 2023 in Canada, which could indicate a renewed interest in the show's story arc or a new release. These executives can use this data to optimize their future release strategies.
Finally, executives in content distribution, programming, TV production, talent agencies, studios, or linear networks could leverage demand insights to make more informed decisions concerning subscriber acquisition and retention. By recommending titles that will keep existing audiences happy or curating original content that will attract new subscribers, executives can lead their respective organizations confidently.
Overall, demand data is a valuable tool for entertainment industry leaders to make more informed decisions. Whether content valuation, acquisition, distribution, programming, or subscriber acquisition and retention, Parrot Analytics' demand data arms executives with the necessary knowledge to make data-driven decisions.
