As an entertainment executive in a streaming platform, the demand data for "QI" in Canada provides relevant insights that could influence certain decision-making processes related to content acquisition, programming, and distribution.
Firstly, understanding the demand for a show in a specific market provides crucial information for content acquisition. According to the provided data, "QI" has good demand in Canada, and it is in the 99.0th percentile for the variety genre. This means that "QI" has higher demand than 99.0% of all variety titles in Canada. Hence, "QI" could be seen as a promising title for potential acquisition in Canada.
Additionally, analyzing the demand for "QI" and comparing it against other shows for the same period provides an opportunity for content benchmarking. The demand comparison between "QI" and other shows like "8 Out Of 10 Cats Does Countdown," "Star Trek: Picard," "The Simpsons," and others reveals the kind of shows that resonate well with "QI's" audience. The OTT platform could, therefore, consider other content like these shows to acquire or produce to attract and retain a similar audience.
Moreover, the data highlights that demand for "QI" in Canada has been decreasing recently. This information could inform programming decisions such as scheduling changes to create more favorable slots for "QI" or airing promotional campaigns for the show to bring back its audience.
As for content distribution decisions, examining the market and identifying the top 10 global markets where the show is most in-demand provides insights into potential markets for "QI" distribution. For instance, the data indicates that "QI's" number one market globally is the United Kingdom, followed by the United States. This information could inform the decision to launch "QI" in these markets or investigate why this show is highly demanded in these markets.
Finally, the demand data for "QI" could inform content valuation decisions. The Parrot Analytics content valuation system uses demand data to reveal the dollar value contribution of any title, to any platform in any region. Therefore, analyzing the demand data for "QI" in Canada could inform the pricing strategy for content acquisition and content production.
In conclusion, analyzing "QI's" demand data for Canada provides valuable insights into content acquisition, benchmarking, programming, distribution, and content valuation decisions. This data could be applied in making more informed content-related decisions that could drive growth, attract and keep subscribers, and generate higher revenue.
