As an entertainment executive, you can leverage demand data provided by Parrot Analytics to make more informed content decisions. Looking at the case of "QI" for the month of December 2023 in Canada, we can explore how demand can help make content acquisition and programming decisions.
Firstly, demand data can help with content valuation. Using Parrot Analytics' content valuation system based on demand data, you can calculate the value of "QI" to any platform in any region, taking into account the dollar value contribution of the title. With "QI" having an audience demand of 3.2 times the title average in Canada for the last 30 days, you can estimate how much the show is worth to your platform in terms of attracting new subscribers or retaining existing ones.
Secondly, demand data can inform programming decisions. Understanding the peak rank and percentile ranking of "QI" in the variety genre in Canada can give you insight into how it is performing compared to other similar titles. For instance, "QI" ranks at the 98.0th percentile in the variety genre in December, which means it has higher demand than 98.0% of all variety titles in Canada. Also, understanding the fan base and shows that fans of "QI" also like can give you a clue into what type of programming content your audience is interested in.
Thirdly, demand data can inform acquisitions and distribution decisions. Knowing the top 10 global markets where "QI" is most in-demand over the 30 days can guide content distributors and acquisition executives on where to license and distribute the show. For example, "QI" has outstanding audience demand of 8.4 times the title average in its home market of the United Kingdom. You can leverage this demand data and evaluate how well the show is performing in other markets compared to its home market.
Finally, using demand data can inform decisions around subscriber acquisition and retention. By understanding the fluctuation in the Canadian audience demand for "QI" over the last 30 days and the peaks in demand, you can better plan when to acquire or stream the show to attract or retain subscribers. You can also leverage demand data and find new opportunity markets for content distribution to maximize future content investment.
In conclusion, Parrot Analytics's demand data helps entertainment executives make more informed content decisions, acquisition, distribution, and programming decisions. By analyzing the demand data for "QI" for the month of December 2023 in Canada, we can see how the data can inform decisions around content valuation, programming, acquisition, and distribution, subscriber acquisition, and subscriber retention.
