If you're an entertainment executive working with an OTT platform or TV production company, it's critical to stay on top of audience demand for the latest content. Understanding how Parrot Analytics' demand data can be used to make informed content, acquisition, distribution, or programming decisions is the key to staying ahead of the competition.
For instance, when a show like "Reacher" achieves 19.7 times the audience demand of the average show in Canada over the last 30 days, it's an extraordinary accomplishment and a huge win for any platform. The demand data can help OTT platform executives see the value of the show in terms of content valuation and decide whether it's worth investing in a new season or acquiring rights to show the series. Similarly, TV production companies can see the value of creating content that's in demand by leveraging Parrot Analytics' data to evaluate the show's potential and make informed decisions.
Further, the data can be utilized to understand where the audience is watching the show; such as, its global or regional appeal. By looking at the global market, the data is able to reveal how well shows perform in different countries. Taking the example of "Reacher," we see that the show performed exceptionally in the US, which is the series' primary market. Additionally, in New Zealand, United Kingdom, Sweden, Germany, Canada, Brazil, Australia and Netherlands the show performed much better compared to average shows.
OTT platforms can use these insights to optimize their acquisition and distribution strategies in different markets and regions to attract new subscribers. By leveraging demand data, the OTT platform can ascertain which regional shows or genres are most popular, as well as which TV shows, production companies, or talents are most likely to appeal to their target audience.
Demand data, therefore, can help decision-makers identify specific countries or regions and their interest in a specific genre or theme, encouraging them to tailor their content to local preferences, instead of following a one-size-fits-all strategy.
Lastly, content creators and talent agencies can leverage demand insights to track the popularity and growth of specific shows over time. Demand data allows them to identify and capitalize on trends, find new opportunities for monetizing content, and ultimately create more successful content in the future.
