If you are a TV executive, you need to make informed decisions about acquisitions, distribution, and programming. The best way to make these decisions is by using demand data. Demand data can provide valuable insights into the popularity and performance of TV shows. Let's use "Reign" as an example and see how demand data can be used to make more informed content decisions.
Content valuation uses demand data to determine how much a TV show is worth. Examining the demand for "Reign" shows good audience demand in Canada over the last 30 days. With 3.2 times the audience demand of the average show in Canada over the last 30 days, only 8.6% of all TV shows have this level of demand. Although the show's demand decreased compared to the last 90 days, it still has a good demand score in Canada. Looking into the top markets of "Reign" shows that it achieved an outstanding audience demand of 4.2 times in the United States, which is its number one market at the moment. This demonstrates the high value of a content library to a platform over time, making "Reign" a strategic asset for streaming services.
Understanding audience demand data helps you determine the ROI a specific title will bring for any given platform. Studying the audience demand in Canada during January shows an 18.0% increase, which is an encouraging growth trajectory. By examining the top 10 global markets where "Reign" is most in-demand, we find that this TV series outperforms the demand of the average TV show in each of these markets, including Germany, the Netherlands, Sweden, the UK, France, South Africa, and Australia. These insights can help executives make informed decisions about licensing, distribution, and marketing strategies.
Demand data can also help you optimize release strategies and pricing. By examining the peak demand of "Reign" compared to its average demand, you can understand how effective marketing campaigns are around the show and see its performance relative to its genre. The show's peak demand was 6.7 times that of the average over the course of the entire year, demonstrating that it is a popular show with potential pricing flexibility. Looking at the average demand on a rolling year basis, we can see that it's increased to 3.2x the average show over the last 30 days, indicating increased popularity and strong performance.
Finally, demand data informs the platform and network fit. For example, if you're deciding which platforms to target for distribution of a show like "Reign," you can look at how its demand data aligns with the audiences that each platform is popular with. This helps to ensure that the show's audience is being reached and can help with subscriber acquisition and retention.
In conclusion, by examining the demand data for "Reign" in January 2024 in Canada, we can see how valuable demand data can be to TV executives when it comes to making more informed content decisions. Demand data can help with content valuation, supply and demand decisions, subscriber retention and acquisition, competitive benchmarking, and much more. It can help executives make better decisions about licensing, distribution, and marketing strategies, and can inform optimal release strategies and pricing. Therefore, platforms, studios, and production companies benefit from taking this data into account as they make strategic decisions on a daily basis.
