As an entertainment executive, you need to consider various factors when making content acquisition, distribution, or programming decisions. Demand data is a crucial tool that can provide valuable insights to help you make more informed decisions. Using the example of "Roswell, New Mexico," we can explore the different ways you can use demand data to make strategic content decisions:
1. Content Valuation: One use of demand data is to determine how much value a title can bring to a platform or company. Parrot Analytics' content valuation system, which is based on demand data, can reveal the dollar value contribution of any title, to any platform, in any region. By analyzing the demand for "Roswell, New Mexico," you can gauge its worth and assess the show's ability to drive engagement, subscriptions, and mitigate churn.
2. Genre Analysis: "Roswell, New Mexico" has high demand in the romance genre, which ranked in the 97.8th percentile during October in Canada, indicating higher demand than 97.8% of all romance titles in the country. Based on such insights, executives in charge of acquisition or programming decisions can identify the most preferred genres for their target audiences.
3. Audience Reach: By assessing the global demand for a show, content distributors and TV executives can evaluate a title's ability to attract new subscribers or retain existing ones. According to Parrot Analytics, "Roswell, New Mexico" is outstanding in terms of reach, indicating a high level of popularity and a broad appeal to a significant audience worldwide.
4. Travelability: Measuring a show's international demand relative to its home market, travelability is another critical dimension to consider if targeting a global audience. In the case of "Roswell, New Mexico," while its worldwide audience demand across all platforms is good, its travelability is okay. The demand for the series in Canada is 42% of the demand in its country of origin, the United States.
5. Marketing Insights: Demand data can also inform pre-release marketing strategies to optimize promotion ahead of the show's premiere. Further, based on trends such as demand spikes and drops, executives can adjust the timing and frequency of their marketing campaigns to maximize audience engagement.
In conclusion, executives can utilize demand data to make more informed and nuanced content decisions. By leveraging insights from Parrot Analytics' content valuation system, genre analysis, audience reach and travelability, marketing insights, executives can assess the value, appeal, and potential of a title, making better content acquisition, distribution, or programming decisions. The unique insights provided by demand data can help stay ahead of the competition, maximize revenue, and minimize risk in the ever-changing entertainment industry.
