As an entertainment executive, leveraging demand data, like that available through Parrot Analytics, can help make more informed content decisions for your platform, network or production company. For example, let's examine the UK drama series, "SAS: Rogue Heroes," as a case study in how demand data can drive strategic decision-making.
First and foremost, demand data can inform content valuation. By analyzing demand data, executives can better determine how much a show is worth and what its potential value contribution might be to any given platform, in any given region. For "SAS: Rogue Heroes," Parrot Analytics data shows that the show has 3.2 times the audience demand of the average show in Canada over the last 30 days. With such strong demand, it is clear that this show boasts high value for any Canadian platform.
Demand data can also inform acquisition decisions. By analyzing which shows are most in-demand, executives can make more informed decisions about which content to acquire to grow their audience. In the case of "SAS: Rogue Heroes," not only is demand strong in Canada, but the show also outperforms the demand of the average TV show in each of its top 10 global markets.
Similarly, demand data can inform distribution decisions. Knowing which shows are most in-demand in which regions can help executives determine which platforms to target for distribution. For "SAS: Rogue Heroes," demand is highest in the UK, followed by other global markets, such as Australia, Bulgaria, France, the US, Brazil, Portugal and Poland.
Demand data can also inform programming decisions. For example, by understanding which shows fans of "SAS: Rogue Heroes" also enjoy, executives can program companion content or create bundles that include similar genres or shows. Additionally, by understanding when and why demand for the show spikes, executives can optimize their programming and marketing strategies.
Overall, leveraging demand data can help executives make more informed content, acquisition, distribution and programming decisions. By analyzing demand data, executives can better value IP globally, understand which content has spin-off potential, and map local niches and talent. Parrot Analytics data on "SAS: Rogue Heroes" has shown that the show has strong demand in multiple global markets and has exhibited growing popularity over the last 30 days. This kind of information can help executives make better-informed decisions and ultimately drive growth and engagement for their businesses.
