As an entertainment executive, you are constantly making content decisions and trying to determine how much a series or content library is worth, as well as assessing a title's ability to attract or retain subscribers. Demand data can be incredibly useful in answering these questions and making more informed decisions.
For example, taking a look at the demand data for "See" in Canada for the month of October 2023, we can see that it has 7.9 times the audience demand of the average show in Canada over the last 30 days and has been increasing in popularity recently. "See" also achieved a high percentage rank in the drama genre and has higher demand than 98.6% of all drama titles in Canada. Additionally, we can see that "See" has excellent franchisability potential and reach, which indicates its ability to attract new subscribers to a platform.
Demand data is also useful in understanding how well a title travels across international markets. For example, we can see that "See" outperforms the demand of the average TV show in Canada, as well as in other countries such as South Africa, Brazil, Bulgaria, the United Kingdom, and the Netherlands. This can help inform acquisition or distribution decisions, allowing for a more accurate valuation of a content library.
Furthermore, demand data can help with strategic decisions such as selecting which titles to produce or acquire. By examining the shows that are most in-demand among "See" fans, we can see that they are also interested in other popular titles such as "House Of The Dragons" and "The Mandalorian". This can help inform content decisions by identifying which genres or themes are resonating most with audiences.
Finally, demand data can inform marketing strategies and reveal how effective a campaign has been. For example, we can see a spike in demand for "See" in mid-October 2023 in Canada, which could be attributed to a marketing campaign or other promotional efforts.
Overall, demand data can be incredibly useful in content valuation, acquisition and distribution decisions, programming decisions, and marketing strategies. By leveraging demand data, entertainment executives can make more informed decisions and ultimately drive success for their platforms or companies.
