As an entertainment executive, you must constantly make strategic and informed decisions. One way to gather insights is through demand data, which can help you make crucial decisions related to content valuation, acquisition, distribution, and programming. Let's take "Shaman King" as an example, which is a TV series that follows the adventures of a 13-year-old shaman and his teammate, a samurai warrior spirit.
Using demand data, we can learn that "Shaman King" has significantly higher demand than the average show in Canada, with a 2.4 times higher demand over the last 30 days. This insight can help with content valuation, as we gain a sense of how much the series is worth and its potential revenue contribution to the platform.
Additionally, studying the data over different time periods can provide more depth. For "Shaman King," we see that the demand for the show has been increasing over the last 30 days compared to the last 90 days. This can inform acquisition strategies and suggest that the show is becoming more popular.
The Parrot Pulse, which measures global performance, is another valuable tool to help with many strategic decisions. For "Shaman King," the show has good audience demand, solid travelability, and strong longevity and momentum. The potential for franchisability can also open up opportunities for spin-off content.
Understanding the audience's preferences and viewing patterns is another way that demand data can provide insights. "Shaman King" is in the comedy genre and ranks higher than 93.7% of all comedy titles in Canada. Recognizing the importance of genre preferences when choosing what content to acquire or produce will help to create more appealing content for the target audience.
Finally, looking at the top 10 global markets where "Shaman King" is in-demand gives executive directors an idea of where the series performs the best. Japan is the number one market for "Shaman King," with 6.6 times the demand of the average TV show. This information can help in deciding where to distribute the content and where localized marketing campaigns might be effective.
Overall, understanding audience demand is a crucial step for executives when making informed decisions about content valuation, acquisition, distribution, and programming. Using demand data, entertainment executives can access valuable insights to help them create winning strategies for their platforms, networks, and productions.
