As an entertainment executive, using demand data can help make more informed decisions concerning content, acquisition, distribution, and programming. For instance, content valuation uses demand data to evaluate the worth of titles based on their contribution to a platform's revenue and their ability to attract and retain subscribers. The Valuation system can also be used to determine the ROI of a specific title, predict cannibalization of audiences across multiple services, and value exclusivity. In this context, given "Shameless" show performance over the last 30 days in Canada, the below points illustrate how demand data could be used to make informed decisions.
1. Content Valuation: Parrot Analytics' content valuation system using a global content demand and supply provides an economic system based on demand data, developed from the data on "Shameless" over the last 30 days of providing a dollar value contribution of any title to any platform across regions. As such, entertainment executives can use the data on demand to assess the value of their TV series and make informed content valuation decisions either concerning content investment or acquisition.
2. Programming Decisions: By examining the global market's top ten markets where "Shameless" is most in-demand over the last 30 days, Canada ranks at the bottom of the list, with demand data showing it has outstanding demand. This data can guide programmers on how to optimize the show's release strategy and pricing in that market.
3. Acquisition Decisions: By comparing "Shameless" performance on a one-year rolling basis with the last 30 days, we can see that demand data shows the show has increased popularity, with average demand for the last 30 days at 9.3 times the average title from 9.2 times for the last year. This data could guide executives on considering acquiring the show either for a smaller or larger platform that can help increase viewership based on demand data.
4. Distribution Decisions: Given that "Shameless" has high demand compared to other drama titles in Canada, executives can use the data to determine how they should distribute the show to avoid any limited access by a specific platform or network that may hinder its success. The data on the show's global performance across dimensions such as travelability can provide insight into the international market's demand for the show's distribution across regions.
5. Programming Decisions: With audience demand for the show decreasing by 7.0% during July in Canada, entertainment executives can use the data on "Shameless" to identify which aspects of the upcoming production should be optimized to boost the show's success and retain and attract new subscribers based on demand data.
In conclusion, as an entertainment executive, using demand data as exemplified by the "Shameless" show in Canada can help make informed decisions related to programming, acquisition, content valuation, and distribution. Demand data provides insights into aspects such as content worth, audience retention, international market demand, cannibalization, and optimizing the release strategy, pricing, and marketing campaigns. Parrot Analytics' demand data-driven approach helps entertainment executives to leverage market intelligence, enabling them to make informed decisions improving content success and company growth.
