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Exploring the Power of Demand Data: Using the Example of 'Shameless' in Canada to Inform Content Decision-Making

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Parrot Analytics Insights - January 2024

As an entertainment executive, the demand data for "Shameless" in Canada in January 2024 has several insights that can inform content, acquisition, distribution, and programming decisions.

The outstanding demand of "Shameless" in Canada, which is 15.1 times the audience demand of the average show over the last 30 days, reveals that this TV series has a substantial following. As an executive, you can use this information to evaluate the content value of "Shameless." Using demand data to analyze content valuation reveals the economic value of content, which can inform investment decisions.

The peak rank of "#61" in Canada indicates that "Shameless" is popular and is an asset that should be marketed to a wider audience in the region. The rank of TV shows is proportional to their popularity; the higher the rank, the more popular a TV series is with audiences.

Understanding that "Shameless" ranks at the 99.7th percentile in the drama genre reveals the importance of focusing on dramas because audiences are highly interested in this genre. Identifying the leading performers and cultivating their talent or delivering more shows in the genre can strengthen your platform's portfolio.

Finally, understanding how "Shameless" is doing concerning its travelability can help guide your content acquisition strategy. High-travelability shows like "Shameless" translate well across global audiences, ensuring that it strengthens your platform's content library and helps reach audiences in new markets.

Overall, leveraging demand data to understand audience behavior is a powerful way to inform your content, acquisition, distribution, and programming decision-making. Principally, this insight reveals the economic and strategic value of various aspects of a TV series, such as its genre, travelability, and franchise potential.

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