As an entertainment executive, using demand data should be at the forefront of your decision-making process. Demand data is no doubt a vital component when it comes to content valuation. By analyzing the 30-day demand trend of "South Park" in Canada, it's apparent that the show has exceptional audience demand and is performing above the average TV show in Canada. Therefore, "South Park" can be considered a strategic asset for any OTT or SVOD platform seeking to acquire high-value content.
Demand data can answer the question of how well your content performs in the market and inform your programming and distribution decisions. For linear networks or pay TV networks, demand data can help decide which titles are worth renewing for another season based on how well the content maintains its audience demand over time (longevity) and drives engagement across the rest of the catalog (marginal revenue contribution).
Talent agencies and studios can also use demand data to inform their acquisition decisions by considering the demand of different titles on the market, assessing the value of exclusivity, and comparing their performance against other titles available in the market. Similarly, TV series financing companies can leverage demand data to determine how much to spend on content, which titles are most valuable, and how to assess a TV series' ability to drive subscriptions and reduce churn.
Content distributors can use demand data to map out the performance of a TV series in different regions and identify local whitespaces, identify the most popular genres in different markets, and value content. They can also leverage demand data to estimate the ROI of a specific title, which in turn can help optimize their marketing campaigns.
In conclusion, demand data is not only essential for content valuation, but it also informs strategic decisions across different segments of the media and entertainment industry. Therefore, leveraging demand data like that of "South Park" can help make more informed decisions regarding content acquisition, distribution, programming, and financing.
