If you are an entertainment executive who has invested in the "Star Wars: Young Jedi Adventures" series, or are considering investing in or distributing this series in Canada, the data on its audience demand in the country can help you make better content decisions.
Using demand data, one can calculate the dollar value contribution of the series to the platform in Canada. "Star Wars: Young Jedi Adventures" has good demand in Canada, with 2.6 times the audience demand of the average show in Canada in the past 30 days. This indicates its fairly high value in the market, although the recent decrease in audience demand should also be factored in.
Content valuation makes use of this demand data to answer questions such as how much is the series worth, how much it drives engagement across the platform and how it contributes to revenue. Since "Star Wars: Young Jedi Adventures" has been decreasing in popularity in Canada, it may not be a good candidate for exclusive content on the platform, but it could still be valuable if bundled with other content.
The fact that the show has a high rank in the comedy genre in Canada means that it should be considered a strategic asset for the streaming platform in Canada, and its franchise potential can be leveraged to increase its value. Analyzing the shows it is most popular with can help executives determine which shows to target next, or identify which genre should be given focus to attract subscribers to the SVOD service.
Finally, the data provides useful insights into release strategies for the series, depending on the timing and content of its marketing campaigns. If you want to retain the show's audience, a continuation of Hollywood marketing strategies prior to new episodes or seasons could help to sustain its demand. The show's greatest demand was in the United States, its country of origin, so the fact that it has traveled well to Canada and other regions indicates that it is worth considering for distribution in multiple markets, which could potentially increase its revenue contribution on a global scale.
