The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For entertainment executives looking to make better-informed programming decisions, "Star Wars: Young Jedi Adventures" provides valuable insights through the lens of audience demand data. Parrot Analytics' demand data can inform and support strategic decision-making in several ways.
Firstly, audience demand data can reveal how much a series or an entire library is worth. Using demand data, executives can determine the contribution of a title to any platform in any region. For example, executives can use Parrot Analytics' content valuation system to determine how much to spend on content, calculate the ROI a specific title will bring for any given platform, and assess a TV series' ability to drive subscriptions and reduce churn.
Secondly, demand data can inform decisions concerning supply and demand. By analyzing audience demand data, executives can identify the type(s) of content that exhibit an opportunity to acquire or produce.
Thirdly, demand data can inform acquisition decisions. Parrot Analytics' content valuation system, leveraging demand data, can help entertainment executives quantify the value of a specific piece of content. For instance, executives can use demand data to determine the value of a content library to a platform over time or assess the value of exclusivity for a given platform.
Fourthly, demand data can inform distribution decisions. For example, using demand data, executives can map local whitespaces and identify the most popular genres in specific markets. This information can help inform the optimal release strategy and pricing for a particular piece of content.
Now, let's dive into "Star Wars: Young Jedi Adventures" performance in March 2024 in Canada. The show had good audience demand of 2.1 times the average show in Canada over the last 30 days. Entertainment executives can use this data to assess the performance of the series in Canada and make strategic decisions, such as renewing the series for another season or investing more in marketing efforts to maintain interest in the series.
Furthermore, executives can use the show's peak rank and its position on the percentile ranks in its genre to inform programming decisions. "Star Wars: Young Jedi Adventures" peaked at #1039 in Canada and ranks at the 92.5th percentile in the comedy genre, indicating that it has higher demand than 92.5% of all comedy titles in Canada. Based on this data, executives can make more informed programming decisions about where to schedule the show and which shows to pair it with when creating a programming slate.
Finally, the show's decrease in audience demand in Canada over the month of March suggests that executives may need to shift their strategies to maintain interest in the series. By examining the show's top 10 global markets, executives can identify where the show is most popular. For instance, in the United States, "Star Wars: Young Jedi Adventures" achieved outstanding audience demand of 5.1x. Analyzing audience demand data in this way can provide valuable insights to inform content acquisition and distribution decisions.
In conclusion, Parrot Analytics' demand data can provide valuable insights for entertainment executives in making strategic decisions. By examining audience demand data, executives can make more informed decisions about content valuation, supply and demand, acquisition, distribution, and programming. "Star Wars: Young Jedi Adventures" provides an excellent case study for how demand data can provide valuable insights into a series' performance and inform decision-making.
Star Wars: Young Jedi Adventures's travelability to Canada in the last 30 days is 34%, which means that the audience demand for Star Wars: Young Jedi Adventures is 34% of the demand in its country of origin, United States. Click through to another market to discover how well Star Wars: Young Jedi Adventures travels internationally.
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Acquire the best shows from partners such as Disney Junior to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Star Wars: Young Jedi Adventures), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Action and Adventure genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Disney Junior by incorporating country-specific trend and market demand factors for all markets including Canada. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular Disney Junior‘s Star Wars: Young Jedi Adventures is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney Junior and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Star Wars: Young Jedi Adventures, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Sci-Fi Action), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2:03 p.m. PST using global tv demand content analytics from Parrot Analytics for Star Wars: Young Jedi Adventures in Canada. We provide our partners with comprehensive entertainment industry workflows to help them drive better and more informed content marketing strategies. Contact us today to find out more.