As an entertainment executive, demand data can provide you with some valuable insights that can help you make informed content, acquisition, and programming decisions. For example, let's take a look at "Strawberry Shortcake's Berry Bitty Adventures," a popular children's animated TV series in Canada.
One way demand data can help is by providing a content valuation. You can use demand data to estimate the actual monetary value of a TV series. In this case, "Strawberry Shortcake's Berry Bitty Adventures" has good demand, with 2.1 times the audience demand of the average show in Canada over the last 30 days. However, the recent trend shows a decrease in demand. The show's peak rank was #1118 in Canada, but it dropped by 90 spots during October 2023. Additionally, the show ranks at the 92.5th percentile in the cartoon genre, higher than 92.5% of all cartoon titles in Canada.
You can also use demand data to identify the target audience's preferences and interests, similar to how fans of "Strawberry Shortcake's Berry Bitty Adventures" also liked other children's animated TV shows. The audience's favourite TV shows and their viewing habits can provide valuable insights into what content to produce, what content to acquire, and what programming strategies to employ to drive viewership, enhance engagement, and reduce churn.
Also, demand data can offer insights into the level of engagement and interest during different periods of the year, with "Strawberry Shortcake's Berry Bitty Adventures" seeing a demand spike in early October 2023 and decreasing demand during the month. You can use this type of information to schedule or promote shows strategically to maximize viewer engagement and interest.
Furthermore, demand data can also provide insights into the show's global performance through the six dimensions of Parrot Pulse: demand, travelability, longevity, momentum, franchisability, and reach. By examining how "Strawberry Shortcake's Berry Bitty Adventures" is performing, you can assess its strength in different markets, as well as its international demand relative to its home market. You could identify that the show is most in-demand in Canada, which could help with programming decisions to boost audience engagement in the region.
Lastly, you could analyze the show's performance on a 1-year rolling basis compared to the last 30 days to draw conclusions about the popularity of the show. In the case of "Strawberry Shortcake's Berry Bitty Adventures," the rolling year average demand was 2.0 times the average show, compared to 2.1 times the average show in the last 30 days, indicating increased popularity.
In conclusion, demand data offers valuable insights for entertainment executives, which can provide a competitive edge in today's ever-changing entertainment landscape. It can help evaluate content, identify trends, and make informed programming decisions that drive engagement, reduce churn, and optimize ROI.
