For an entertainment executive looking to make informed content decisions, demand data is a crucial tool that can reveal key insights into the popularity and performance of a TV series among audiences. Take the case of "Strawberry Shortcake's Berry Bitty Adventures," a show with a long history of popular brand recognition and a dedicated fandom.
One area to consider would be content valuation, based on demand data. By analyzing the demand for "Strawberry Shortcake's Berry Bitty Adventures," executives can understand its worth to any given platform, region, or audience. With 2.4 times the audience demand of the average show in Canada over the last 30 days, demand for the show is good, and only 8.6% of all TV shows have this level of demand, meaning it is potentially a valuable asset. Examining the peak demand over a rolling year versus the last 30 days indicates that the show's popularity has been increasing. Using demand data, executives can estimate the dollar value contribution of the title to any platform, aiding decisions on content acquisition and creating a library of valuable content.
Further analysis of the show's demand data could provide insights into programming decisions. The show experienced a 28.5% decrease in audience demand in Canada in December, which may lead executives to consider how to reinvigorate fan interest in the show. However, demand spiked in late December 2023 for Canada, implying possible seasonality that executives could take into account when planning future release strategies. By examining the top 10 global markets where "Strawberry Shortcake's Berry Bitty Adventures" is most in-demand, executives could explore expansion opportunities or localize production to meet demand in different markets.
The Parrot Pulse report on the show could give executives a sense of its global performance across six dimensions. According to the report, "Strawberry Shortcake's Berry Bitty Adventures" has okay worldwide audience demand, travelability, longevity, and momentum, but the franchisability and reach are both poor. Based on this information, executives could consider options to increase the show's potential for franchise or explore other ways to expand its reach.
This analysis of "Strawberry Shortcake's Berry Bitty Adventures" in December 2023 in Canada provides valuable insights into how demand data can be used to inform content decisions, from content valuation to programming strategies. By using demand data to drive their decision-making processes, executives can make informed choices that maximize the value of their content and meet the needs of their audience.
