As a TV executive, you can use demand data to make more informed decisions about your content investment, distribution, programming, and acquisition decisions. Understanding audience demand and how it relates to content valuation can help you calculate the worth of a specific title and estimate its ROI, helping you make data-driven decisions about how much to spend on content.
Let's take the example of "Tales Of The Walking Dead," an episodic anthology that follows individual characters from The Walking Dead TV universe, new and old. While the show has a good demand of 2.5 times the average show in Canada over the last 30 days, it has seen a decreasing trend in demand over the past few months.
Using demand data from Parrot Analytics, you can also examine the show's performance across different dimensions. For the Canadian market, "Tales Of The Walking Dead" ranks at the 94.5th percentile in the drama genre, indicating higher demand than 94.5% of all drama titles in Canada. The show also has good worldwide audience demand across all platforms and strong momentum, indicating a good pace of growth.
However, when compared on a rolling year basis versus the last 30 days, the show's demand has declined recently. Similarly, its franchisability (spin-off potential) and reach (the number of people expressing demand for the show) are at an okay level.
In addition to this insight, examining the top ten global markets where "Tales Of The Walking Dead" is most in-demand can offer more information to consider. The show outperforms the demand of the average TV show in each of these markets, with the United States being its number one market globally and Brazil ranked second where demand is also outstanding. Reviewing demand data from additional markets, such as Italy, the United Kingdom, Russia, Netherlands, Canada, Australia, and Spain, can provide useful context for global performance.
Using demand data, you can further analyze the types of content that are in demand in different markets and make more informed decisions about what type and genre of content to acquire or produce. By understanding audience demand, you can also make decisions about programming and optimize your release strategy and pricing. You can also use demand data to discover under-monetized titles and find new opportunity markets for content distribution, which allows you to expand your reach and monetize your content more effectively.
Finally, demand data can help you to make accurate assessments of talent and partner brands that can help you to expand your audience. Overall, by relying on demand data, entertainment executives can make informed decisions on content investment, distribution, programming, and acquisition, and maximize the value of their titles in the marketplace.
