As a TV executive, data-driven decision-making is crucial in creating, acquiring, distributing, and programming content that will have the most impact on the audience. The data obtained from Parrot Analytics' demand-based content valuation system can provide better insights and empower executives to make informed decisions.
For example, using "Tales Of The Walking Dead" as a case study, we can see how demand data can help an executive make informed decisions, as well as for content valuation. The show had 4.0 times the audience demand of the average show in Canada in the last 30 days, which is higher than demand over the last 90 days. This data signifies that the show is gaining popularity over time, which can lead to higher valuation. With 69.7% increased demand in Canada in January, executives can accurately pinpoint the show's trajectory and better determine acquisition decisions.
Another way to utilize demand data is to understand the audience's preferences. "Tales Of The Walking Dead" ranks at the 96.2th percentile in the drama genre, which means it has higher demand than 96.2% of all drama titles in Canada. By identifying popular shows that fans of "Tales Of The Walking Dead" also like, executives can make informed decisions about whether to produce similar shows or potentially acquire them for distribution. This data can also help in programming decisions such as selecting where the show should be aired.
In addition, executives can use data from the Parrot Pulse for "Tales Of The Walking Dead" to gauge its global performance, including its travelability, longevity, momentum, franchisability, and reach. Understanding the audience demand across platforms helps to make more informed decisions about the scope of the show's distribution. The data collected can aid programming decisions by identifying under-monetized titles. This data provides evidence as to whether a show has the potential to maintain sustained demand, which can aid in investment decisions regarding the continuation of shows.
By comparing the performance of "Tales Of The Walking Dead" based on a 1-year rolling basis vs. the last 30 days, executives can make informed decisions about programming or acquisition. The data suggests that "Tales Of The Walking Dead" reached its peak demand in the last 30 days, with increased popularity as compared to the previous 1-year rolling average. Executives can leverage such data to determine the best time to air a show and gauge its growth potential.
Finally, executives can use demand data to identify the top 10 global markets with the highest demand for "Tales Of The Walking Dead." By doing so, they can confidently explore which markets to invest in and the amount of resources to allocate for each.
In conclusion, utilizing data from Parrot Analytics' demand-based content valuation system helps executives make informed decisions regarding content creation, acquisition, distribution, and programming. By understanding the audience's preferences, identifying popular or under-monetized titles, and gauging international appeal, executives can prioritize their content and make decisions that lead to higher valuation and audience engagement.
