As an entertainment executive in charge of content decisions, the demand data for "Ted Lasso" can be incredibly informative. Firstly, its performance in Canada has been outstanding over the last month with 19.8 times the audience demand of the average show. This indicates the content is highly valuable and has the potential to attract a significant number of subscribers to a streaming platform.
Additionally, the show has a strong rank of #25 in Canada with a recent increase of 24 spots over the month. This suggests that the show is resonating with Canadian audiences and would be a good acquisition for either an OTT platform or pay TV network with viewers in that region.
The show's genre percentile of 99.9% in drama similarly indicates that it is a strong representation of its genre. Moreover, the list of shows that fans of "Ted Lasso" also like, such as "The Mandalorian" and "What We Do In The Shadows," can help executives identify what types of content to focus on or acquire that audiences of this show may also enjoy.
Another useful insight from the demand data lies in the trends of international demand, including the show's high demand in Canada, Australia, Russia, Germany, France, Netherlands, and Brazil, among others. The concept of travelability helps executives assess the potential for exporting the show and the risk of any underperformance in a particular new market.
Understanding the show's global audience demand and reach can also inform decisions on marketing campaigns and help executives plan for the release strategy of the show to reach its full potential and maximize the impact of its marketing budget. Additionally, audience demand can indicate the strength of franchises, spin-offs, or additional seasons.
Furthermore, executives can rely on the demand data to make informed decisions about possible content acquisitions. "Ted Lasso" has shown exceptional demand across markets over the last month, and it would be a valuable title for a studio or content distributor to acquire for their catalog. Similarly, demand can be useful in assessing how much should be budgeted for the acquisition of a series or the amount of money to invest in producing a pilot, season, or franchise.
Lastly, executives can rely on demand data to address audience churn issues by ensuring they acquire or create content that appeals to the current and future subscribers of their platform. "Ted Lasso" demonstrates increasing demand in Canada, making it a strong consideration for the Canadian market that could boost retention.
In conclusion, demand data for "Ted Lasso" can help executives make informed decisions on content acquisition, production, distribution, and programming that resonates with their audience globally. By leveraging the insights derived from the demand data, executives can make more targeted, data-driven decisions to remain competitive in the industry.
