The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can leverage demand data to make data-driven decisions concerning content valuation, acquisition, distribution, and programming. "Ted Lasso" can serve as a case study in understanding how to use demand data for strategic decision-making.
With 34.0 times the audience demand of the average show in Canada over the last 30 days, "Ted Lasso" demonstrates exceptional demand data. The show's demand data reveals its value in Canada, increasing popularity and any rise in its value. The higher the demand for a show, the higher its valuation, which can help execs determine the worth of a specific title or library before making any acquisitions or investments.
Acquisition & Distribution:
With demand data such as that exhibited by "Ted Lasso," it becomes an attractive acquisition target, enabling OTT platforms, SVODs, networks, and pay TV networks to prioritize acquiring such titles. Additionally, "Ted Lasso's" demand data included growth in Canada in May 2023, indicating that it could be more worthwhile to allocate funding to this market. Knowing the show's demand data overseas from both a travelability and franchisability perspective, entertainment experts can obtain valuable insights into target markets for licensing and distribution rights deals to maximize return-on-investments (ROI).
With "Ted Lasso" being ranked the #1 show for May 2023 in Canada, this performance contributes to the programming strategy considerations for Parrot Analytics clients that require strategic programming recommendations to compete in the crowded content landscape. Considerations for acquiring or developing content and to determine which specific TV shows to renew can provide a better understanding of their target audiences and demands. Identifying other shows that fans of "Ted Lasso" also like allows executives to target those shows with marketing or obtain options to produce comparable content.
Demand uncovers under-monetized titles, so demand data can help to find markets that "Ted Lasso" is underdogging in and allows executives to optimize distribution to regions to increase profitability. Demand enables competitive benchmarking; knowing that "Ted Lasso's" demand data outranks 100% of all drama titles in Canada, entertainment executives can compare it to other shows available in Canada to determine its competitiveness. Supply and demand questions such as what type(s) of content exhibit an opportunity to acquire or produce helps executives concentrate production budgets on more promising TV series such as "Ted Lasso." Executives can map local whit spaces to determine which genres are most popular in local markets such as Canada and adjust programming schedules to match the audience demand. Finally, subscriber retention and acquisition are critical, with execs able to select which titles to acquire or renew based on suitability to the audience's preference, such as "Ted Lasso."
The following chart shows a 60-day trend of weekly demand for Ted Lasso compared to the weekly demand of all Sitcom titles in Canada.
Ted Lasso's travelability to Canada in the last 30 days is 67%, which means that the audience demand for Ted Lasso is 67% of the demand in its country of origin, United States. Click through to another market to discover how well Ted Lasso travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Apple TV+‘s Ted Lasso is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Apple TV+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Ted Lasso, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been regenerated on June 6, 2023, 2:35 a.m. PST using tv demand analytics from Parrot Analytics for Ted Lasso in Canada. We provide our partners with comprehensive content expertise to help them drive better and more informed content acquisition strategies. Contact us today to find out more.