The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Entertainment executives specializing in TV series financing, production, distribution, and programming decisions can benefit greatly from using demand data to make informed decisions. Demand data offers insight into the popularity of a particular TV series and sheds light on audience engagement trends over time, which can inform decisions about content valuation, acquisition, distribution, and programming.
For example, the demand data we have for "Ted Lasso" for the month of March 2024 in Canada can help executives understand how they can leverage this information to make informed content decisions. With this data, a TV executive can determine that "Ted Lasso" is an outstanding show with demand 19.2 times higher than average in Canada in the last 30 days, which is only experienced by 2.7% of all TV shows. Comparing the current 30-day demand to the demand over the last 90 days can further inform decisions regarding the popularity trends of the show.
Additionally, the peak rank of #27 in Canada provides further insight into the show's popularity and the recent upward trend in its rank. The show also ranks at the 99.9th percentile in the drama genre in March, which is an indication of how well it is performing compared to other similar shows.
Furthermore, demand data for "Ted Lasso" can guide programming decisions. Understanding other shows that fans of "Ted Lasso" enjoy, such as "Rick and Morty" and "The Mandalorian," can inform executives' decisions on which shows to air in a programming lineup. Also, comparing the performance of "Ted Lasso" on a rolling yearly basis versus the last 30 days, it is evident that the demand for the series has increased in the last 30 days, which provides valuable insight for executives when programming their lineup of shows.
Demand data can also assist with distribution decisions. For instance, if an executive is seeking to expand into a new market, such as Canada, they can use the data to determine how well "Ted Lasso" is performing in that region relative to other markets. With Canada's demand for "Ted Lasso" outstanding and fans for the show growing, executives can leverage the show's success in that market by allocating funds to maximize future content investments.
Demand data can also inform acquisition decisions. For example, if an executive is evaluating whether to invest in the content or the talent attached to "Ted Lasso," they can use the data on "Ted Lasso's" performance to quantify the platform-specific marginal revenue contribution. This strategy allows executives to assess how previous titles drive engagement in their catalog, estimate the cannibalization of audiences in multiple services, and assess the value of exclusivity on a particular platform.
In conclusion, the demand data we have for "Ted Lasso" in March 2024 provides valuable insight for executives making decisions on content, acquisition, distribution, and programming strategies. With this information in hand, executives can confidently make better-informed decisions. The demand data is a powerful tool that should be used to understand the popularity of a TV series and enable executives to make informed decisions to grow their business.
Ted Lasso's travelability to Canada in the last 30 days is 55%, which means that the audience demand for Ted Lasso is 55% of the demand in its country of origin, United States. Click through to another market to discover how well Ted Lasso travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Apple TV+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Ted Lasso, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been changed on April 22, 2024, 2:01 p.m. PST using tv demand data from Parrot Analytics for Ted Lasso in Canada. We provide our partners with smart TV industry workflows to help them drive better and more informed content sales strategies. Contact us today to find out more.