The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding audience demand for a particular show is crucial in making informed content decisions. Taking "Reservation Dogs" as an example, the show has had outstanding demand levels in Canada, with 12.6 times the audience demand of the average show. This highlights that "Reservation Dogs" contributes a significant dollar value to any platform, making it a valuable asset for those who acquire it.
In addition, the show's demand trend reveals that its audience interest has slipped from a peak of 13.9 times the average demand over the last 90 days to 12.6 times in the last 30 days. Understanding these trends can help those in charge make more informed content decisions, such as whether to continue producing more seasons or to invest more in marketing efforts.
Examining the show's genre percentile ranking provides insights into the popularity of the drama genre in Canada. "Reservation Dogs" ranks at the 99.3th percentile in the drama genre, meaning it has higher demand than 99.3% of all drama titles in Canada. This data could inform programming decisions for those looking to fill their content libraries with popular dramas.
"Reservation Dogs" has higher demand than the average TV show in each of its top 10 global markets over the last 30 days. This includes the show's country of origin, the United States, where the show achieved an outstanding audience demand of 12.6x. This data can be used to inform distribution decisions, such as where to launch or distribute the show. By leveraging the demand data, executives can see where the show already has an established following and where there may be the best opportunity to grow their audience.
Understanding audience taste clusters can be profitable for talent agencies. In the case of "Reservation Dogs," knowing which other popular shows its fans enjoy, such as "Rick And Morty" or "Futurama," could help executives identify talent or brands to partner with to expand their audience, or identify similar shows to acquire or develop.
Finally, audience demand can help executives in making more informed subscriber retention decisions. If executives see a title's demand decreasing, they may need to consider acquiring or producing new content to replace it, or conversely, if demand for a show is increasing, they may want to invest more resources to ensure they retain their audience.
Content valuation, which leverages demand data as its pillar, provides another critical aspect of decision making. Based on demand data, executives can quantify the dollar value contribution of a title to any platform, assess a TV series' ability to drive subscriptions and mitigate churn, calculate ROI a specific title will bring for any given platform, and assess the baseline value of a title. By having an accurate content valuation, executives can make informed acquisition and production decisions while minimizing financial risks.
In conclusion, audience demand data is crucial in making informed content decisions, from programming to distribution, to acquisition and content valuation. By leveraging demand data, executives can make data-driven decisions, which can help maximize the dollar value contribution of content to any given platform.
Reservation Dogs's travelability to Canada in the last 30 days is 72%, which means that the audience demand for Reservation Dogs is 72% of the demand in its country of origin, United States. Click through to another market to discover how well Reservation Dogs travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Canada as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Comedy genre and assess the strengths and weakness of the competition’s content e.g. Hulu, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Canada. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Reservation Dogs.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Comedy. Using audience demand data, explore markets such as Canada to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Reservation Dogs from partners like Hulu.
Studios in Canada are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Comedy) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Reservation Dogs? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Canada, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Hulu to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Canada. Contact us now to leverage a return-focused selection criteria for title acquisition from Hulu by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Reservation Dogs. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Hulu to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Reservation Dogs), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Comedy genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Hulu by incorporating country-specific trend and market demand factors for all markets including Canada. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Comedy. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Reservation Dogs, including those that have not even been released. Appeal to your target markets, including Canada, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Hulu‘s Reservation Dogs is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Hulu and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Reservation Dogs, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Comedy Drama), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 22, 2024, 2:01 p.m. PST using demand metrics from Parrot Analytics for Reservation Dogs in Canada. We provide our partners with smart OTT insight to help them drive better and more informed content partnership strategies. Contact us today to find out more.