The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive working in an OTT platform or a content distribution company, having access to demand data can provide valuable insight when it comes to content decisions, acquisition decisions, and distribution decisions. To illustrate this point, let's take a closer look at "Reservation Dogs," a comedy series about Native American teenagers growing up on a reservation in eastern Oklahoma.
One of the main questions that demand data can help answer is, "How much is my show worth?" By analyzing the demand data of "Reservation Dogs," we can see that it has a demand that is 7.7 times the audience demand of the average show in Australia over the last 30 days. This information can be used to determine the value of the show and its ability to drive subscriptions or mitigate churn. For example, if this content is available on a streaming platform, the increase in demand can be used to assess its ability to attract and retain subscribers.
In addition to content valuation, demand data can be used to answer questions like, "How well is my show performing in a particular market or demographic?" By examining the top 10 global markets where "Reservation Dogs" is most in-demand over the last 30 days, we get a better understanding of the show's performance worldwide. The United States is "Reservation Dogs"'s number one market globally, where it achieved outstanding audience demand of 14.1x. By contrast, in Australia, the demand is good compared to other markets.
Demand data can also inform programming decisions, including decisions about when to release content and how to price it, as well as decisions about what type of content exhibit opportunities to acquire or produce. By analyzing the show's demand over time, we can see that audience demand for "Reservation Dogs" has increased in Australia by 15.3% during February 2024. This indicates that there may be demand for a new season or additional episodes of the show. Moreover, we can see that the demand spiked in mid-February 2024 in Australia, indicating a potential optimal release window for new seasons or marketing campaigns for the show.
Looking at the audience affinity data, we see that fans of "Reservation Dogs" also like "What We Do In The Shadows", "The Morning Show (US)", "Foundation", "Ted Lasso", and other shows. This information can inform decisions about what type of content to produce next or which shows to package together for similar audiences.
Finally, demand data can also be used to make informed decisions about distribution on a global scale. Looking at the show's travelability and other dimensions such as franchisability and reach, entertainment executives can gain a better understanding of where funds should be allocated to maximize future content investments, how best to monetize IP for success, and where in the world the show is most in-demand.
In conclusion, as an entertainment executive, having access to demand data can be incredibly valuable when making content decisions, acquisition decisions, and distribution decisions. By analyzing demand data, executives can gain insights into the show's popularity, affinity, audience demographics and other dimensions, which can help them optimize and make more informed decisions about content investment, production, marketing, and distribution.
Reservation Dogs's travelability to Australia in the last 30 days is 45%, which means that the audience demand for Reservation Dogs is 45% of the demand in its country of origin, United States. Click through to another market to discover how well Reservation Dogs travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Hulu‘s Reservation Dogs is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Hulu and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Reservation Dogs, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Comedy Drama), using our globally standardized Demand Expressions® metric.
This page has been updated on April 22, 2024, 2:01 p.m. PST using television demand content from Parrot Analytics for Reservation Dogs in Australia. We provide our partners with meaningful OTT capabilities to help them drive better and more informed content advertising strategies. Contact us today to find out more.