The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you might be interested in understanding how to make informed content and acquisition decisions, and how demand data can help improve your programming decisions. In particular, Parrot Analytics can provide valuable insights into the performance of your content in the global market by analyzing demand data.
Let's take the example of "Forged In Fire," an American competition reality TV series that sees four bladesmiths compete to re-create iconic weapons. Based on Parrot Analytics’ demand data, the show has achieved outstanding audience demand across the world, with a significant following in Australia. In March 2024, "Forged In Fire" had an audience demand that was 10.9 times higher than the average show in Australia over the last 30 days. By understanding this demand data, entertainment executives can better understand the value of their content and make more informed decisions on program scheduling.
Content valuation is a strategic consideration for entertainment executives and is useful in deciding how much to invest in content acquisition or production. Parrot Analytics’ content valuation system is based on demand data and can reveal the dollar value contribution of any title, to any platform, in any region. By using demand data to value content, executives can answer questions like how much a show is worth and ascertain a specific title's ability to drive subscriptions and mitigate churn.
Travelability measures a show's international demand relative to its home market. For "Forged In Fire," the demand in Australia was 63% of the demand in the United States, the show's country of origin. This shows that "Forged In Fire" has less demand in Australia than in the United States and can be an opportunity for it to achieve more international recognition. Hence, travelability can inform executives on the potential for international distribution and the value of global audiences.
Longevity is another dimension that can affect content investment decision-making. In the case of "Forged In Fire," demand has been maintained over time, leading to its outstanding longevity. As entertainment executives, understanding how well a television show can maintain its audience demand over time can provide a more accurate estimate of the return on investment for the show, which can inform decisions such as show renewals.
Content demand can also inform the marketing campaign strategy ahead of the premiere. For "Forged in Fire," demand spiked in mid-March 2024, indicating that it might be worth investing in more targeted and strategic marketing leading up to the show's premiere.
Lastly, it is essential to compare the performance of a show over time so that executives can measure their progress and identify opportunities for growth. "Forged In Fire" has experienced an increase in popularity in the last 30 days, with a 10.8% increase in peak demand in comparison to the past year. By comparing such data, entertainment executives can make better-informed decisions on content acquisition, marketing, and distribution.
In conclusion, demand data can help entertainment executives in the decision-making process when it comes to content valuation, acquisition, distribution, and programming. By leveraging demand data, executives can gain insights into the global performance of their content, its value, and audience preferences, leading to more informed and strategic decisions. The case study of "Forged In Fire" illustrates how Parrot Analytics' demand data can provide valuable insights to executives.
Forged In Fire's travelability to Australia in the last 30 days is 65%, which means that the audience demand for Forged In Fire is 65% of the demand in its country of origin, United States. Click through to another market to discover how well Forged In Fire travels internationally.
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Acquire the best shows from partners such as history to fortify your competitive position in Australia. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Forged In Fire), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Reality genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as history by incorporating country-specific trend and market demand factors for all markets including Australia. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Reality. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Forged In Fire, including those that have not even been released. Appeal to your target markets, including Australia, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular history‘s Forged In Fire is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for history and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Forged In Fire, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Competition Reality), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 22, 2024, 2 p.m. PST using global demand datasets from Parrot Analytics for Forged In Fire in Australia. We provide our partners with essential entertainment industry capabilities to help them drive better and more informed content distribution strategies. Contact us today to find out more.