As an entertainment executive, you are aware that making informed content, distribution, and programming decisions is critical for success. Fortunately, you can leverage demand data to make better-informed decisions. Let's take the case of "Forged In Fire," currently airing in Australia and assess how demand data can be used to help make better decisions.
Firstly, demand data can help with content valuation. If you own the content, the demand data will help you gauge the value of the content and the revenue contribution that it could have on your platform. Parrot Analytics content valuation system, for example, enables you to calculate the ROI that a specific title will bring to any given platform. In the case of "Forged In Fire," we know that it has 10 times the audience demand of the average show in Australia, indicating that its value is high.
Secondly, demand data can help you make better acquisition decisions. By understanding the global demand for a title, you can easily identify the type of content that is most popular in your market. It also enables you to evaluate the potential success of a new acquisition. In the case of "Forged In Fire," it has outstanding demand not only in Australia but also in other countries such as the USA, Netherlands, Germany, the UK, Brazil, and more. As an entertainment executive, you can leverage this data to make a more informed acquisition decision.
Thirdly, demand data can help you make better distribution decisions. By analyzing demand data, you can determine which platforms best fit your content. In the case of "Forged In Fire," we know that it has outstanding global demand and a good travelability score. This means that its international demand is relatively high, which could make it an ideal candidate for global distribution.
Fourthly, demand data can help you make better programming decisions. By examining the audience demand data for the show, you can determine how well the show is performing in terms of engagement, growth, and retention. As an entertainment executive, this information can help you make programming decisions, such as which shows to prioritize to keep and grow your existing audience. For "Forged In Fire," we know that its momentum has been good, indicating that its pace of growth has been satisfactory.
Lastly, demand data can help with making other strategic decisions, such as identifying the demographics of your audience and analyzing trends in viewership. In the case of "Forged In Fire," its audience is primarily interested in other reality shows such as "Silent Witness," "Bar Rescue," and "The Six Million Dollar Man." Using this information, a TV executive could program their channel with similar shows, knowing that they would appeal to a similar audience.
In summary, leveraging demand data can help entertainment executives make more informed content, acquisition, distribution, and programming decisions. In the case of "Forged In Fire," the show has outstanding demand in Australia and globally. It has high travelability, momentum, longevity, franchisability, and reach. As an entertainment executive, understanding the audience demand data for a title like this can help you make better decisions and maximize your return on investment.
