The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an executive making decisions for a Dutch OTT platform, entertainment talent agency, or content distribution company, consider that "Ted Lasso" has exceptional demand among Netherlands viewers, surpassing 14.1 times the average demand for TV shows in the country for the past 30 days. Although the show's demand has been decreasing recently, its audience engagement is still remarkably high. However, considering the downward trend in demand, it would be more sensible to opt for a selective acquisition or programming strategy for the show instead of committing to a multi-season package right away.
The show is also in the top 99.9th percentile of demand for drama titles in the country, making it a coveted asset for those looking to grow their drama category's audience engagement. Furthermore, the show's Travelability score indicates high international demand potential, meaning it could work well on other streaming platforms. Regarding audience engagement, the show's momentum and longevity measure outstanding. This suggests that audiences are still heavily invested in the show and that it would potentially contribute to keeping subscriber churn in check.
For those looking to make content acquisition related decisions, consider how "Ted Lasso" measures up against other TV shows with similar audiences. The show's Parrot Pulse indicates that there is a high affinity between "Ted Lasso" and shows such as "Foundation," "The Last of Us, and "Rick and Morty." As such, acquiring additional high-quality content within the same genre could be a good recommendation for attracting and retaining like-minded audiences.
Moreover, the show's ranking in the Netherlands and its performance in other global markets can help you determine whether it has international appeal. For example, "Ted Lasso" outperforms the average TV show in the United States, United Kingdom, Canada, Australia, Russia, Germany, Brazil, and France, making it a show with untapped potential to break into new markets. Additionally, the show's franchisability score indicates a potential to be used for spin-offs or other franchise material, making it a potential valuable long-term investment.
Finally, by comparing "Ted Lasso's" demand performance on a 1-year rolling basis vs. the last 30-days, executives can determine whether the audience's interest in the show is waning. The discrepancy in the peak demand between the two periods indicates that the show's popularity may have declined over the last year, making it a relatively less favorable asset for multi-season packages.
Therefore, content valuation using demand data is a powerful tool for making more informed acquisition and programming decisions in the Netherlands. By considering multiple factors, including the show's demand, metadata, and international performance, content executives can make more informed decisions about what kind of content would work best in the Netherlands region.
Ted Lasso's travelability to Netherlands in the last 30 days is 49%, which means that the audience demand for Ted Lasso is 49% of the demand in its country of origin, United States. Click through to another market to discover how well Ted Lasso travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Apple TV+‘s Ted Lasso is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Netherlands, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Apple TV+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Ted Lasso, for example, can be assessed for a market e.g. Netherlands, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been altered on April 22, 2024, 2:01 p.m. PST using global tv demand metrics from Parrot Analytics for Ted Lasso in Netherlands. We provide our partners with comprehensive SVOD capabilities to help them drive better and more informed content acquisition strategies. Contact us today to find out more.