As an entertainment executive, using demand data to inform content decisions is more important now than ever before. Parrot Analytics' content valuation system, which is powered by global content demand and supply, is a valuable tool for assessing a TV series' ability to drive subscriptions and mitigate churn. In the case of "The Ark," understanding the show's performance in the Canadian market and in other global markets is critical to making informed content decisions.
One of the key ways that demand data can be used is to determine content valuation, and this is something that Parrot Analytics specializes in. For instance, demand data can be used to determine the potential value of a title in terms of contributions to a platform's revenue, or to assess the ROI of investing in a particular title. In the case of "The Ark," we can see that it has had 4.6 times the audience demand of the average show in Canada over the last 30 days. This is helpful information for executives when making decisions concerning acquisition, distribution, and programming.
Another important way that demand data can be used is to inform the marketing campaign ahead of the show's premiere. By examining the show's demand performance in its country of origin and other markets globally, executives can determine the best strategy suited to market the show effectively. In the case of "The Ark," we can see that the show's demand has decreased by 25.7% in Canada, but has spiked in late October 2023. In contrast, the show's audience demand across all platforms is outstanding globally, with outstanding travelability, momentum, and franchisability.
Examining performance on a 1 year rolling basis versus the last 30 days is another way that demand data can be used. By doing so, executives can gain insight into the show's popularity trajectory, which can help them to make informed programming decisions. For instance, in the case of "The Ark," although the show's peak demand was higher on a rolling year basis than in the last 30 days, there was a 56.5% increase in demand in the most recent 30-day period compared to the previous year, indicating that the show has increased in popularity recently but has otherwise decreased.
Finally, demand data can be used to uncover under-monetized titles. This can be achieved by identifying new opportunity markets for content distribution or by showing demand for a series that is growing. As an executive, understanding which titles have the potential to grow in popularity and succeed is critical to making smart investments when it comes to content acquisition, distribution, and programming.
Overall, by leveraging demand data, entertainment executives can make more informed content decisions that are rooted in real-time global audience insights. Through Parrot Analytics' content valuation system, executives can assess the dollar value of any title, to any platform, in any region, and use this information to optimize their content operations and drive engagement effectively.
