Content executives face the challenging task of investing resources and time in new TV shows, attempting to produce the next big hit that will engage audiences and drive growth. Content valuation helps provide a more accurate picture of a TV series’ worth and demand data is critical to this process. Using Parrot Analytics’ content valuation system, executives can get data-driven insights to understand how well their TV series is performing in the market, enabling them to make more informed decisions.
For instance, "The Ark" has a demand of 3.8 times the average show in Canada over the last 30 days, significantly higher demand than the typical TV show. By analyzing the trend of the show's demand over time, executives can identify potential opportunities and pitfalls and make informed content investment decisions. The show's decreasing demand over time also presents an opportunity for executives to find out why this change is happening and work to address it.
By examining the audience demand data in the drama genre, executives can make decisions related to the types of shows they should be producing or acquiring. "The Ark" is in the 96.3th percentile for demand in the drama genre in Canada, meaning it has a higher demand than 96.3% of all drama titles. This insight can help networks or studios determine which shows to prioritize based on the genre's popularity among their audience.
Executives can also use demand data to inform strategies on marketing, distribution, and programming. By examining fans' interest in related shows, such as "Star Trek: Strange New Worlds", "Rick And Morty", "The Blacklist", and "The Mandalorian," executives can determine which audience to target. Additionally, the show's outstanding demand performance in the United States, where demand for "The Ark" is 8.2x that of the average TV show, provides a valuable insight for content distributors and SVOD platforms. By examining top global markets for the series, executives can also assess the show's travelability potential.
Finally, demand data can help executives better understand viewer behavior and preferences. By examining trends in viewer watch time, they can identify patterns in essential elements of the series that engage fans most. They can then use this data to make more informed decisions related to talent acquisition, franchising, spin-offs, and other operational decisions.
In summary, demand data is an essential tool that helps content executives and media companies assess the monetary value of a TV series or individual episode. By leveraging the Parrot Analytics content valuation system, executives can establish their competitive positioning, strategic goals, and target audiences based on insights from audience demand data. With an analytical and data-driven approach, content executives can make informed content decisions and investments that ultimately lead to higher engagement and growth in their organization.
