If you are an entertainment executive considering picking up "The Eric Andre Show", you should use the audience demand data provided above to inform your content valuation, acquisition, distribution, and programming decisions. Here are some example questions you might be asking:
- Content valuation: How can you determine how much to spend on content?
Parrot Analytics content valuation system can help you assess the dollar value contribution of any title to any platform in any region. Using demand data, executives can estimate the ROI a specific title will bring to a given platform and assess a TV series' ability to drive subscriptions and mitigate churn. In the case of "The Eric Andre Show", the show has 14.7 times the audience demand compared to the average show in Canada over the last 30 days. Compared to its demand of 12.5 times the average over the last 90 days, the show's increasing demand is a good indicator that it could be a valuable asset for a streaming platform seeking to drive engagement across their catalog.
- Programming decisions: What is the best release strategy for my content?
By examining the top 10 global markets where "The Eric Andre Show" is most in-demand over the last 30 days, you can find out where your show has resonated well. In this case, you can cater your marketing and advertising strategies to engage the audience in those top markets, particularly in the US and Canada, where the demand is outstanding.
- Acquisition decisions: What type(s) of content exhibit an opportunity to acquire or produce, and how much is my show worth?
In assessing how much a show is worth, content valuation can provide an economic valuation system powered by global content demand and supply. As a demand-based metric, the show's high global demand may indicate that acquiring or producing a similar type of content would exhibit similar opportunity. Execs at an OTT platform can also utilize the location-based demand data of the show to inform their acquisition strategy. The demand for "The Eric Andre Show" in Canada was 62% of the demand in its country of origin, the United States, meaning that there's an audience waiting to see similar types of shows in Canada. Other locations exhibiting outstanding demand include Australia, United Kingdom, Netherlands, Germany, Sweden, Brazil, and Norway.
- Distribution decisions: Which platforms should I target for distribution of my content?
Different market segments can provoke different levels of audience demand for shows. Pertaining to "The Eric Andre Show", the show has caused outstanding demand in countries like Australia, United Kingdom, Netherlands, Germany, Sweden, Brazil, Canada, and even the USA, its country of origin. Platforms distributing content in these regions may need to target younger and open-minded demographics given the type of content presented in the show.
- Subscriber Acquisition: Which titles should I buy if I want to grow my audience?
If the streaming platform is searching for further audience engagement from a particular market, it is important to make that show available in the market where it has the highest demand. For "The Eric Andre Show", markets like Australia and the United Kingdom that have shown outstanding audience demand will be top markets to focus on when trying to grow an audience.
Demand data isn't just about understanding how popular a show is, but also about understanding the geographic make-up of demand, the longevity of a show over time, and its momentum of growth. By examining the top global markets, identifying what types of content exhibit an opportunity, and determining the inherent value of a specific show, one can make content acquisition, valuation, programming, and distribution decisions that will be more informed, and potentially more profitable, for the business.
