Are you struggling to decide which TV series to acquire or produce? Perhaps you are unsure which shows will best attract and retain subscribers to your platform? Or are you looking for ways to optimize your programming decisions? Parrot Analytics global demand data can help with these decisions.
For example, let's take the example of "The Great British Bake Off: An Extra Slice" in Canada, November 2023. Data shows that the show has 3.3 times the audience demand of the average show in Canada in the last 30 days, placing it in the top 8.6% of all TV shows in the country. Furthermore, demand has been increasing recently, with a 101.5% increase in audience demand during November.
Using Parrot Analytics' content valuation system, demand data can be used to quantify the dollar value contribution of any content to any platform in any region. Content valuation is based on region-specific audience demand data, which allows for the calculation of the ROI a specific title is likely to bring to a given platform.
Demand data can also inform strategic decisions around supply and demand. By tracking performance in different regions, executives can determine which types of content exhibit the greatest opportunity for acquisition or production. In the case of "The Great British Bake Off: An Extra Slice," data shows that it is outperforming the average TV show in the top 10 global markets where it is most in demand, indicating its potential for success in those markets.
Demand data can also help executives to make strategic decisions around distribution and programming. For example, by analyzing audience demand data, executives can determine the best release strategy for a particular show or decide which platforms to target for distribution.
In the case of "The Great British Bake Off: An Extra Slice," Parrot Analytics' independent measure of global performance, the Parrot Pulse, provides insight into the show's performance across different dimensions, such as travelability, momentum, and franchisability. For instance, the show has weak travelability indicating its international demand relative to its home market is poor, but its reach (the number of people expressing demand for the show) is okay. These insights can help executives make more informed decisions around marketing, spin-off potential of the show and the show's overall impact on the platform.
Overall, demand data can be a powerful tool for decision-making in the entertainment industry. It can help executives to make more informed decisions around content valuation, acquisition, distribution, and programming. By analyzing audience demand, executives can gain valuable insights into a show's potential for success, allowing them to optimize their strategic decisions and ultimately drive growth for their platforms.
