As an entertainment executive, there are a variety of decisions that need to be made surrounding a TV show, including content, acquisition, distribution, and programming decisions. One of the key tools to help make more informed decisions is demand data, which is collected and analyzed by Parrot Analytics.
Using demand data to analyze "The Great British Bake Off: An Extra Slice" for the month of December 2023 in Canada shows that the show has 3.3 times the audience demand of the average show, with demand increasing recently. The show has a good ranking at the 97.8th percentile for the documentary genre in Canada. This level of demand allows for informed content valuation decisions to be made by quantifying the dollar value contribution of the show to any platform.
Demand data also provides valuable insights into audience preferences, which can help inform content decisions and acquisition strategies. For example, it is possible to see that other shows that fans of "The Great British Bake Off: An Extra Slice" also like include "Only Connect", "The Repair Shop", and "Last Week Tonight with John Oliver".
Insights into global demand can help with distribution decisions across different markets. The level of global travelability can be determined, which is a measure of how well a show can perform in international markets relative to its home market. Compared to its home market in the United Kingdom, "The Great British Bake Off: An Extra Slice" had a demand of 63% in Canada. This underlines the importance of analyzing demand data and examining each market individually to get a complete picture of a show's performance.
Momentum and longevity metrics can be used to inform programming decisions. Momentum measures the pace of growth, which is good for "The Great British Bake Off: An Extra Slice" during December 2023. On the other hand, the longevity metric measures how well audience demand is maintained over time, with this show maintaining a good score.
Finally, reach, travelability, momentum, franchisability, and longevity metrics can be used to decide whether to spin off a show or franchise it. While "The Great British Bake Off: An Extra Slice" has good to okay scores for most of these metrics, it has a poor score for franchisability and a weak score for travelability.
In conclusion, analyzing demand data for a TV show like "The Great British Bake Off: An Extra Slice" in Canada can provide valuable insights into audience preferences, performance across the market, and likely profitability for a platform. This data can be used to make informed content, acquisition, distribution, and programming decisions, which are essential in today's highly competitive TV marketplace.
