As an entertainment executive, understanding audience demand is key to making informed content decisions. Looking at the case of "The Problem With Jon Stewart" in Canada in September 2023, we can see how demand data can help inform content decisions.
Firstly, using demand data to determine the value of the content is crucial in making informed programming decisions. The Parrot Analytics content valuation system uses demand data to reveal the dollar value contribution of a title to any platform in any region. Looking at the outstanding demand for "The Problem With Jon Stewart" in Canada, which is 8.1 times the audience demand of the average show, it is evident that this series has a high valuation and could be considered a strategic asset for a streaming platform.
Additionally, using demand data to determine which shows are most popular in a specific market or globally can help inform acquisition decisions. Since "The Problem With Jon Stewart" has a good travelability measure, entertainment executives can assess its potential for global expansion. Evaluating the trends of what content resonates most with their current audience will help inform which type(s) of content exhibit an opportunity to acquire or produce.
Demand data also helps executives with subscriber retention and acquisition. In this case, executives can use the information to determine what titles they should buy if they want to keep their current audience happy, or if they want to grow their audience. Understanding the taste clusters of their current audience is also important in knowing what genres the executives should focus on to attract new subscribers to their SVOD service.
Finally, using demand data to inform distribution decisions can help executives target the right platforms for their content. Based on the high demand for "The Problem With Jon Stewart," executives can use the information to determine which platforms they should target for distribution.
In conclusion, demand data is an important tool for helping entertainment executives make informed content decisions. Looking at the outstanding demand for "The Problem With Jon Stewart" in Canada in September 2023, we can see how executives can use this data to inform content valuation, acquisition decisions, subscriber retention and acquisition, and distribution decisions.
