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Analyzing 'The Problem With Jon Stewart': Leveraging Demand Data for Informed Content Valuation and Acquisitions in Canada

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Parrot Analytics Insights - January 2024

If you are an entertainment executive working at an SVOD platform or TV series financing company looking to make more informed acquisition or content valuation decisions, you can leverage viewership demand data to analyze "The Problem With Jon Stewart" performance in Canada.

As per the data, "The Problem With Jon Stewart" has recently experienced an increase in audience demand of 42.1% in Canada. Furthermore, this show has 6.5 times the audience demand of the average show in Canada, and just 8.6% of all TV shows have this level of demand. Although demand for the show has decreased compared to its demand of 6.6 times the average over the last 90 days, it is still a good investment for streaming platforms.

Additionally, "The Problem With Jon Stewart" has a good travelability score and outstanding global demand across all platforms, especially in the show's home market of the United States, where it achieved 6.5 times the demand of the average TV show.

Furthermore, the show ranks in the 98.7th percentile in the talk show genre, indicating higher demand than 98.7% of all talk show titles in Canada. Additionally, the show's momentum, the pace of growth, is likewise exceptional indicating an excellent choice for acquisition.

To make informed content valuation decisions, you can use demand data to compare the show's performance to other talk shows like "Last Week Tonight with John Oliver," "Archer," and "Welcome to Wrexham," which have a related audience, and estimate the show's strategic value on a streaming platform. Furthermore, audience demand data can be leveraged to estimate the ROI a specific title will bring, identify the content with the most potential to mitigate audience churn, and to discover new opportunity markets for content distribution.

Finally, demand data can be used to optimize marketing strategies for the show before its premiere. By understanding which elements of existing content the audience likes the most, you can tell what the viewers are looking for, which can optimize your marketing campaign and drive more engagement.

Overall, by leveraging demand data to analyze the popularity of "The Problem With John Stewart" in Canada, entertainment executives working in SVOD platforms, TV series financing, and TV production companies can make more informed acquisition, distribution, and programming decisions.

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