As an OTT or SVOD platform, you may be interested in understanding your audience's preferences and evaluating the value of the content that you have licensed or produced. Parrot Analytics' demand data can help inform your programming decisions and strategies.
For example, let's look at "The Snoopy Show" and the insights that can be gleaned from Parrot Analytics demand data. With demand levels outstandingly high at 9.9 times the average show in Canada over the last 30 days, executives can see that this show is very popular with their Canadian audience. In fact, only 2.7% of all TV shows have this level of demand. Furthermore, compared to its demand of 8.0 times the average over the last 90 days, executives can observe that "The Snoopy Show" has been increasing in popularity.
This show has performed well in Canada in the comedy genre, ranking at the 98.9th percentile in September. Interestingly, executives should note that "The Snoopy Show" dropped in its rank by 160 spots during September in Canada. While this may indicate a decline in popularity, it is also important to consider that these changes are normal and that Parrot Analytics' data shows that demand spiked in late September 2023 for Canada.
With Parrot Analytics' assessment of the top 10 global markets that have the highest demand for this TV series, executives can see that "The Snoopy Show" outperforms the demand of the average TV show (1x) in each of these markets. This data further indicates that Canada is "The Snoopy Show"'s number one market globally, with outstanding audience demand of 7.4x.
If you are a producer or content distributor, demand data can also be helpful in understanding the value of your content. For instance, Parrot Analytics content valuation system uses demand data to calculate the dollar value contribution of any title to any platform in any region. That way, you can use data-driven insights to inform negotiations with potential buyers.
Moreover, demand data can be used as a proxy for content quality. A show with consistently high demand levels indicates that it has a loyal fan base with high levels of engagement. For "The Snoopy Show," Parrot Analytics data reveals that its momentum, or the pace of growth, is outstanding. While its franchisability (spin-off potential) is poor and its reach (the number of people expressing demand for a show) is poor, its global performance across six dimensions is shown to be good, with the majority of its attributes measuring okay to outstanding.
When used in conjunction with other data sources, Parrot Analytics demand data can provide a powerful tool for helping entertainment executives make more informed decisions about acquisition, distribution, and programming. By understanding audience preferences and content value, executives can focus more on building loyal audiences and growing their businesses.
