Demand data analysis can support entertainment executives in making informed decisions regarding content valuation, acquisition, distribution, and programming. Parrot Analytics has analyzed "The Snoopy Show," a family TV series, and has provided the following insights to illustrate the value of demand data in decision-making processes:
Content Valuation:
- With demand data, the dollar value contribution of any title to any platform in any region can be determined. In this case, the demand for "The Snoopy Show" in Canada is good, with 4.7 times the audience demand of the average show in the country over the last 30 days.
Programming Decisions:
- "The Snoopy Show" has been ranked #696 in Canada with a 95-spot increase in rank during February 2024, indicating that it has been well-received among the Canadian audience, which may help with future programming decisions.
- The show's demand has been decreasing recently, with demand at 5.5 times the average over the last 90 days compared to 4.7 times the average demand over the last 30 days. This decrease in demand might indicate a need for changes in the programming strategy to keep the audience engaged.
- Comparing the show's performance over a year with the last 30 days reveals insights that can aid programming decisions. The show's peak demand was 11.3 times the average over a year but peaked at 6.1 times the average in the last 30 days. The average demand for the show over a year was 5.2 times the title average compared to 4.7 times the title average for the last 30 days, indicating a decrease in popularity.
Acquisition Decisions:
- The demand of the show globally across all platforms is good, except its travelability which is okay. This indicates that the show has potential in other markets outside its home market, but may need some marketing and distribution strategy changes to expand to different regions.
- By analyzing the top 10 global markets where "The Snoopy Show" is in-demand, acquiring distributing rights or establishing partnerships with broadcasters in these markets may increase the show's audience base, especially in markets like Romania where the demand for the series is 6.9 times the average TV show.
Distribution Decisions:
- As the show's franchise potential, or the potential to create and expand brand extensions, is poor, maintaining the program as a brand in its current market is a better option than expanding into franchises.
- Given that the reach is okay, presenting "The Snoopy Show" at family festivals, merchandising, and partnering with kid-friendly ventures can enhance the show's engagement while boosting distribution into newer markets.
In conclusion, demand data helps entertainment executives make informed content valuation, acquisition, distribution, and programming decisions. "The Snoopy Show" analysis highlights how demand data can help determine a show's monetary value contribution to a platform, gauge its popularity, aid programming decisions, inform expansion efforts into newer regions, and help establish partnerships and collaborations that will benefit the property.
