As an entertainment executive, you may be wondering how to make more informed content, acquisition, distribution, or programming decisions. One of the best sources of information to support these decisions is demand data. Analyzing the demand for a show like "Trigun Stampede" is a great way to demonstrate how demand data can be used to provide you with richer insights and help you make more informed strategic decisions.
Firstly, demand helps with content valuation. Content valuation refers to the economic value of a title, and provides insights on how much a show is worth in the market, and how it can drive engagement, acquisition, and retention. By using demand data, you can calculate the dollar value contribution of any title to any platform. For example, using Parrot Analytics' content valuation system, you can estimate the ROI "Trigun Stampede" would bring to your platform. You can also assess how the show performs as an acquisition-driving or churn-reducing title, and estimate cannibalization of audiences if a title is available on multiple services.
Demand also enables you to map local whitespaces. In the case of "Trigun Stampede," understanding what genres are resonating most with the Canadian audience can inform content decisions. By analyzing the show's ranking, we see that "Trigun Stampede" ranks at the 97.1th percentile in the comedy genre in Canada. Therefore, producing or acquiring more comedies in Canada may be a strategic decision for OTT, SVOD, or linear networks looking to grow their audience.
Demand data can also help with subscriber acquisition and retention. Entertainment companies can use demand data to figure out which titles are most effective in driving new subscribers to their platform. Companies can use it to keep current subscribers satisfied by finding titles that they love. Understanding this aspect of demand helps with acquisition and retention, further showcasing the importance of data-driven decision-making.
Demand data also helps with programming decisions. By leveraging demand data trends, executives can determine an optimal release strategy and pricing for a show. "Trigun Stampede" saw a spike in demand in late October, suggesting that an optimal release could have resulted in even stronger engagement. By understanding patterns of demand, platforms and networks can potentially create a successful and maximally efficient marketing and distribution strategy around each show.
Lastly, demand data helps with distribution decisions. Companies may be interested in knowing where they should target for their content distribution. With "Trigun Stampede," analyzing its global demand, one can see that some countries show better demand than others. By knowing the top 10 markets showing the highest demand for "Trigun Stampede," decision-makers can leverage that information to plan distribution strategies for current shows or acquired library content.
In conclusion, demand data has the power to revolutionize the way that entertainment executives make decisions. In the specific case of "Trigun Stampede," analysis of this TV series' demand can reveal insights that can inform content valuation, local whitespaces, subscriber acquisition and retention, programming decisions, and distribution strategies. By using demand data, content production companies, studios, and distributors can make more informed strategic decisions as they use analytics to shift the approach from subjective to objective decision-making.
