As an entertainment executive, demand data can provide you with valuable insights to make more informed content, acquisition, distribution, and programming decisions. Specifically, by leveraging Parrot Analytics' content valuation system, demand data can reveal the dollar value contribution of any title to any platform in any region.
For example, let's take a look at "Trigun Stampede" during the month of November 2023 in Canada. With 4.4 times the audience demand of the average show in Canada over the last 30 days, demand for the show is good, and only 8.6% of all TV shows have this level of demand. However, compared to its demand over the last 90 days, demand for the show has been decreasing recently.
Using demand data, you can answer crucial questions such as determining how much to spend on content or calculating the ROI a specific title will bring for any given platform. By quantifying the platform-specific marginal revenue contribution, you can assess a TV series' ability to drive subscriptions and mitigate churn. Additionally, by using demand data, you can assess the value of exclusivity and calculate the baseline value of a title.
Demand data also enables you to map local whitespaces and establish optimal release strategies and pricing. You can identify under-monetized titles and find new opportunity markets for content distribution by analyzing taste clusters. Additionally, demand data enables competitive benchmarking and informs pre-release marketing.
Furthermore, using demand data, you can assess a TV series' global appeal, its franchise potential, and its reach. For example, "Trigun Stampede" has outstanding worldwide audience demand across all platforms. Its travelability is good, and its longevity is good as well, indicating that audience demand is maintained over time. Its momentum, or the pace of growth, is likewise exceptional. Additionally, the show's reach and franchisability are good, indicating a dedicated but small fandom with potential for spin-offs.
Overall, demand data provides entertainment executives with valuable insights to help make decisions concerning supply and demand and to retain or acquire subscribers to a streaming platform. By leveraging demand data, executives can make strategic decisions concerning content valuation, acquisition, distribution, and programming.
