Entertainment executives can use demand data to make more informed content, acquisition, distribution, or programming decisions. A good example is how Parrot Analytics' content valuation system can use demand data to help assess the value of a TV show like "Victorious". By analyzing demand data in Canada, we can see that "Victorious" has a demand that is 4.6 times higher than the Canadian average for TV shows. This means that the show is a valuable asset for any Canadian network or platform looking to acquire or distribute content with a loyal fanbase.
One way the data can be used for programming decisions is by identifying the genre that is resonating the most with the audience that is expressing demand for "Victorious", which in this case is romance. This information could lead to the acquisition or production of more romance-themed content that could potentially attract and retain more subscribers for an OTT platform.
Another way executives can use demand data is in making distribution decisions. The data suggests that "Victorious" has good travelability, meaning that it has the potential to perform well in global markets outside of Canada, though we can see the highest demand in its country of origin, the United States. This information could be used to target new markets for distribution or, in combination with other data points, to tailor content for specific markets to maximize audience demand.
Executives can also use data to better understand the performance of a title in different regions. For example, we know that "Victorious" has good demand across global markets, including the United Kingdom, Jamaica, South Africa, Belgium, Canada, and Australia. This information could be used to make acquisition decisions, evaluate the show's value to a platform, or determine if there are opportunities to monetize the show outside of its home market.
Another way demand data can be used is by evaluating the relationship between a series' demand and its respective peak. For "Victorious", we notice a recent increase in demand, which is a valuable piece of information that executives can use when making programming or content valuation decisions. They can use this information to decide whether its optimal to release certain content at a different time or to indicate that audiences may be more interested in similar content with similar themes in the near future.
In conclusion, demand data is a valuable tool that executives can use to make informed decisions. In the case of "Victorious", executives can use demand data to make decisions about acquisition, distribution, or programming that take into account audience demand in Canada, and around the world. Parrot Analytics' content valuation system can help entertainment companies make data-driven decisions regarding content valuation and optimization, which can lead to more successful and profitable programming strategies.
