Demand data has the power to inform entertainment executives' strategic decision-making processes, and this is evident in the case of "Warrior Nun" in Canada for the month of February 2024. By examining audience demand data, executives can make informed content, acquisition, distribution, and programming decisions.
One way that demand data can be used is to inform content valuation - determining the economic value of content. Parrot Analytics' content valuation system is based on demand data and can reveal the dollar value contribution of a title within a specific region or globally. Evaluating "Warrior Nun's" demand compared to the average show in Canada over the last 30 days (2.9 times the average) shows that its demand is good and quantifies its worth.
Demand data can help executives understand the popularity of their content relative to their competition or average titles in specific genres or geographies. For instance, executives can use demand data to evaluate the audience's interest in a show compared to other titles available in the market and thus incur profitable content decisions. Demand data can also answer questions about the show's broader appeal, informing a global SVOD expansion strategy. For example, examining the top ten global markets where "Warrior Nun" is most in-demand over the last 30 days, the show outperforms the demand of the average TV show in each of these markets.
The demand data for "Warrior Nun" in Canada can also give valuable insights into the show's audience, such as who else is watching and what other shows audiences also like (as shown above) to enhance programming decisions. Exectutives can use demand data to optimize their marketing campaign ahead of a show's premiere and determine the best release strategy for their content.
Furthermore, demand data can help executives make informed decisions concerning subscriber acquisition and retention. By understanding what titles their audience enjoys, executives can identify which titles to acquire to grow and keep subscribers. The increase in demand for "Warrior Nun" in Canada highlighted earlier during February 2024 indicates the show's ability to drive subscriptions and mitigates churn to a certain extent.
Finally, executives can leverage demand data to assess a TV series' ability to drive subscriptions and thus generate revenue, especially in the case of on-demand video streaming services. As shown by analyzing specific dimensions like longevity, franchisability, and reach of "Warrior Nun", studios can make more informed content decisions and understand the way their show performed when compared to other time periods.
