As entertainment executives, you are always searching for new and innovative ways to make informed content, distribution, programming or acquisition decisions. At Parrot Analytics, we provide data-driven insights based on global content demand, supply and engagement across all platforms to better inform these decisions. Let's take the example of "Wheel Of Fortune" in Canada in November 2023 to dive into how demand data can help with valuation and decision making.
Firstly, looking at the demand data, we can tell that "Wheel Of Fortune" has a demand rate that is 2.3 times higher than the average show in Canada. This puts it in the top 8.6% of all TV shows, indicating that it has a strong and engaged audience. By comparing 30-day and 90-day demand, we can determine that the demand for this show has been increasing, indicating that it is becoming even more popular among Canadian audiences. When it comes to content valuation, demand helps assess which title will be a hit for any given platform and the potential ROI. Therefore, even though Wheel Of Fortune has run its course, its value as a show is still high based on the Parrot Analytics data.
Looking at the show's rank in Canada, we can see that it dropped by 639 spots during November, suggesting that its popularity is waning. However, "Wheel Of Fortune" still ranks at the 97.1th percentile in the variety genre, indicating that it is still a successful program compared to other variety titles in Canada. The show also benefits from having a strong fanbase, with viewers of "Scooby-doo And Scrappy-doo", "Fixer Upper" and "Celebrity Jeopardy!" also enjoying "Wheel Of Fortune". This information can be useful for executives determining what shows to acquire or produce.
It is important to note that "Wheel Of Fortune" experienced a spike in demand during late November 2023, which can be attributed to any number of factors, such as guest stars, changes in programming or an overall cultural zeitgeist. By analyzing demand data, executives can be made aware of these trends and make the right decisions about how to capitalize on them.
Parrot Analytics' "Parrot Pulse" provides an independent measure of the global performance of "Wheel Of Fortune" across dimensions such as audience demand, travelability, longevity, momentum, franchisability and reach. "Wheel Of Fortune" has good demand across all platforms, with its longevity, or the show's ability to maintain audience demand over time, being outstanding. These indicators can help executives make decisions about whether to distribute or produce this show internationally or spin off content for a franchise.
The performance of "Wheel Of Fortune" can also be examined on a rolling 1-year basis as well as the last 30 days. Interestingly, "Wheel Of Fortune" peaked at 3.0 times the show average in the last 30 days, which is a 31.3% increase above the peak over the last year. This information can help executives determine the best timing for the release of a title.
Finally, examining demand in the top 10 global markets where "Wheel Of Fortune" is most in-demand over the last 30 days can help executives determine which geographic areas to target for distribution or acquisitions. For "Wheel Of Fortune", the United States is its number one market globally with an audience demand of 3.6x, followed by Trinidad & Tobago where demand is good. Understanding the global demand for a title can also be helpful when it comes to negotiations.
In conclusion, as the example of "Wheel Of Fortune" in Canada in November 2023 shows, demand data can be incredibly helpful for executives working in the entertainment industry. It can inform content valuation, acquisition, distribution and programming decisions, providing insights into audience preferences, timing, geography and trends. At Parrot Analytics, we aim to empower entertainment executives with data-driven insights to help them make informed decisions.
