For executives working in the entertainment industry, demand data is an essential component to consider when making content acquisition, distribution, or programming decisions. Parrot Analytics' data provided for the TV series "Will" can give an insight into how to determine the market potential of TV programs, as well as aiding to answer specific questions.
Firstly, demand data allows content valuation, meaning executives can determine how much a show is worth, particularly concerning subscription video-on-demand platforms. In the case of "Will," with its outstanding demand at 9.3 times the average show, its economic value can be significant. Furthermore, executives can use Parrot Analytics' demand data to determine how a show is performing as an acquisition-driving or churn-reducing title, and to estimate cannibalization if a title is available on multiple platforms.
Secondly, by using demand data to quantify the platform-specific marginal revenue contribution, executives can decide how much to spend on content for the platform. Using the demand data on "Will," for instance, executives can calculate the dollar value contribution of the series to any platform in any region. Additionally, industry executives can use demand data to assess a TV series' ability to drive subscriptions and mitigate churn.
Thirdly, demand data informs scalable concept testing, allowing executives to determine which elements of existing content are most in favor with fans, as well as how an upcoming production can be optimized for success. Furthermore, Parrot Analytics' data can help with decisions concerning supply and demand; for example, executives can identify which types of content exhibit the opportunity to acquire or produce.
Lastly, Parrot Analytics' demand data can be used to optimize marketing campaigns ahead of a premiere, as well as to power discovery and recommendations. For instance, executives can ensure that content is being viewed by the relevant audience on its platform, which can lead to higher engagement levels.
By examining the audience demand for "Will," executives can discover its market potential and make informed content acquisition or distribution decisions. For example, the outstanding demand for the show in Canada, Germany, India, and the UK gives a good indication of the show's reachability in these markets. The show's strong demand in the US, Philippines, and Australia creates new opportunities for the acquisition of the show in those markets.
In conclusion, Parrot Analytics' demand data is valuable and provides insightful intelligence for executives working in the entertainment industry. By utilizing this data, industry experts can increase their understanding of audience tastes, preferences, and behaviors, as well as make informed content decisions that can lead to higher engagement levels and ultimately greater profits.
