As a TV executive, you may be wondering how accurate and reliable demand data is when making content decisions, acquisitions, and programming decisions. The case of "Wolf Pack" provides valuable insights into how demand data can be used to make informed decisions to maximize returns.
Demand data can be used to guide content valuation decisions. For example, the Parrot Analytics content valuation system is an economic valuation system that is powered by global content demand and supply. The system can reveal the dollar value contribution of any title, including "Wolf Pack," to any platform in any region.
Using demand data, you can answer key questions such as "how popular is my show relative to the market average?", "how popular is my show in this market or any other market in the world?", and "what genres are resonating most with my current audience?" In the case of "Wolf Pack," demand for the show is good, with 3.3 times the audience demand of the average show in Canada over the last 30 days.
The show's performance on a 1 year rolling basis vs the last 30 days can provide valuable insights into its popularity and momentum. The show's average demand on a rolling year basis was 4.0 times the average title, compared to 3.3 times the title average for the last 30 days, indicating a decrease in popularity.
Demand data can also be used to make distribution decisions, such as which platforms to target for the distribution of content and what release strategy and pricing to use. In the case of "Wolf Pack," the show outperforms the demand of the average TV show in each of its top 10 global markets, including the United States, the United Kingdom, Brazil, Portugal, and the Netherlands.
A deeper dive into the show's performance across different dimensions, such as travelability, longevity, and franchisability, can provide additional insights into its potential for international appeal and spin-off potential.
Finally, demand data can also inform programming decisions, such as which titles to acquire to retain or grow your audience. In the case of "Wolf Pack," audience demand for the show increased by 67.8% in Canada during November, which could indicate good potential for audience retention and growth.
In conclusion, demand data provides valuable insights into how popular a TV show is, its potential for international appeal and spin-off potential, and which distribution and programming decisions will maximize returns. The case of "Wolf Pack" illustrates how these insights can be leveraged to make more informed content, acquisition, distribution, and programming decisions.
