As an entertainment executive, you are always looking for ways to make more informed content, acquisition, distribution and programming decisions. The use of demand data is essential for this. It can be used to measure audience interest, gauge popularity, and forecast the success of a series. Let's use the TV show "Wynonna Earp" as an example to illustrate how demand data can be used to guide content decisions:
Content Valuation: The Parrot Analytics content valuation system powered by global content demand and supply can determine the dollar value of any title, to any platform, in any region. By leveraging the demand data of "Wynonna Earp", it is possible to determine the contribution of this title to its platform or to predict its future profitability. With a high audience demand of 6.9 times the average show in Canada, "Wynonna Earp" has demonstrated that it has a value higher than other TV shows.
Acquisition decisions: Demand data can give insight into the performance of specific titles and guide content acquisition decisions. For example, based on the audience demand data for "Wynonna Earp", its increasing demand rate indicates consumers' increasing interest in Canada. As such, there is potential for this show in Canada that could translate into global demand growth.
Programming decisions and Release strategy: Demand data can help to optimise a programming strategy for a series. By evaluating the demand trends and metrics for "Wynonna Earp", executives can understand its audience demographic and new directions to take when programming the show. The data can also be used to better understand what methods and timings are effective for promoting uptake among target viewerships.
Distribution decisions: Demand data can inform distribution decisions by identifying where a title is in-demand and suggesting efforts to expand into new regions. In the case of "Wynonna Earp," its sustained demand shows the potential to expand the distribution into other well-performing markets, such as in France, the UK, and Bulgaria.
Subscriber acquisition and retention: Understanding the popularity of a series can help retain current subscribers and also acquire new subscribers. By examining the audience's preferences and the properties fans enjoy, entertainment executives can make scripted content stronger to keep longterm engagement.
Talent partnership & affiliations: By analysing the show's Parrot Pulse score, executives can compare "Wynonna Earp" with similar or related titles - such as "Buffy The Vampire Slayer" - using demand data to determine who its audience is and which talent or brands they go to for content. This can help to expand and improve the brand.
In conclusion, the use of audience demand data is vital for entertainment executives, helping them guide content, acquisition, distribution, talent partnerships, programming, and release strategy decisions. Platforms, networks, studios, and agencies that put demand data at the heart of their decision-making process are more likely to make profitable and successful content. With an intuitive content rating system, Parrot Analytics can provide the data needed for entertainment executives to surpass the competition and make informed choices rapidly.
