As a TV executive, leveraging demand data can help you make more informed content acquisition, distribution, and programming decisions. Using the example of "Your Morning" in Canada during November 2023, here's how demand data can be used to inform such decisions:
1. Content Valuation: The demand for "Your Morning" is consistently above average both for the last 30 days (2.2 times) and the last 90 days (2.1 times). This demonstrates the general popularity and viewership of the show in Canada. Executives could use this demand data to estimate the value of the show and potentially negotiate its licensing or distribution contracts.
2. Programming Decisions: The show demonstrated a positive trend in November, with demand increasing by 20.7%. During this period, demand spiked. Executives could use this demand data to make decisions on scheduling additional airings or repeats or customizing the program to tap into this demand and make the most of its popularity.
3. Distribution Decisions: "Your Morning" ranks at the 95.2th percentile in the news genre, in November, indicating that it is one of the most popular titles in its genre. This demand data can be used to make decisions on distribution platforms, such as choosing a provider that caters to fans of news programming in Canada and beyond.
4. Acquisition Decisions: By examining the top 10 global markets where "Your Morning" is most popular, executives could determine whether to acquire geographic rights to exclusive broadcasting rights.
5. Show Insights: "Your Morning" has a poor travelability score, meaning that its international demand relative to its home market is low. Executives could use this data to focus on strategies that would drive interest in the show and make it more attractive to a global audience.
The aforementioned insights emphasize how demand data can inform content valuation, programming, distribution, and acquisition decisions. It helps to make such decisions based not just on intuition and assumptions but also on quantifiable data that demonstrates how audiences are reacting and responding to particular content.
